Essays about: "thesis on marketing strategy food"

Showing result 1 - 5 of 19 essays containing the words thesis on marketing strategy food.

  1. 1. A Guilt-free Guilty Pleasure - A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Y Nhi Do; Georgia Kakaletri; [2023]
    Keywords : Guilt-free Narratives; Healthism; Hedonic Food Consumption; Sensemaking; Cultural Branding; Identity; Business and Economics;

    Abstract : Title: A Guilt-free Guilty Pleasure: A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism Course: BUSN39 - Degree Project in Global Marketing Authors: Y Nhi Do & Georgia Kakaletri Keywords: Guilt-free Narratives, Healthism, Hedonic Food Consumption, Sensemaking, Cultural Branding, Identity Purpose: The purpose of this thesis is to explore the way consumers make sense of guilt-free narratives in the case of hedonic food consumption and how they cope with the tension between healthism-hedonism. Background: Most relevant studies in the field of food and health focus on psychological motives, and mainly follow a quantitative methodology, which lacks an in-depth analysis of the topic. READ MORE

  3. 2. Franchisestrategi för producenter av cirkulära odlingssystem : en studie av Johannas Stadsodlingar

    University essay from SLU/Dept. of Economics

    Author : Gustaf Knutsson; Teodor Rosenlew; [2022]
    Keywords : Cirkulära odlingssystem; Internationell expansion; Franchising;

    Abstract : På grund av den utveckling som ses i samhället idag med krav från konsumenter om spårbarhet från leverantörer och kunna konsumera med gott samvete (så) ställs det höga krav på dagens livsmedelsproduktion. Denna höjda medvetenhet har lett till ett ökat intresse för hållbara odlingssystem såsom cirkulär odling. READ MORE

  4. 3. Daylighting and Electric Lighting Integration in the Retail Sector

    University essay from Lunds universitet/Avdelningen för Energi och byggnadsdesign; Lunds universitet/Institutionen för arkitektur och byggd miljö

    Author : Rafael Campama Pizarro; [2019]
    Keywords : daylighting; electric lighting; lighting controls; integration; human centric lighting; circadian potential; melanopic lux; non-visual effects; energy saving; retail; case study; IEA-SHC; furniture store; shopping experience.; Arts and Architecture; Earth and Environmental Sciences;

    Abstract : The retail sector represents 11% of the GDP and employs 15% of the workforce in the European Union. To tackle growth of e-commerce, physical retail stores need to be reviewed; both to decrease operating costs, increase productivity and to make the shopping experience more appealing. READ MORE

  5. 4. Physico-Chemical Properties, Probiotic Survival and Sensory Acceptability of a Liquid Oats-Based Beverage

    University essay from Lunds universitet/Livsmedelsteknik och nutrition (master)

    Author : Evangelia Mitsou; [2017]
    Keywords : oat based drink; nordic berries; probiotic; synbiotic; Prevotella copri; nutritional analyses; carbohydrates; protein; fat; fibres; viscocity; beta glucans; β-glucans; shelf life; microbial analysis; sensory analysis; innovation; product development; food engineering; livsmedelsteknik; Technology and Engineering;

    Abstract : In the present thesis were studied oat based real fruit puree products. The aim was to create a new synbiotic beverage by combining the health benefits of the probiotic bacterial strain with the prebiotic ones derived from the β-glucans in oats. READ MORE

  6. 5. Prevent the World's Doom, Consume a Healthy Legume : A Qualitative Study of Attitudes and Purchase Intentions of Health-Conscious Consumers

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Marketing and Logistics

    Author : Sara Da Silva Lernstål; Konstantin Kiratsopoulos; [2017]
    Keywords : Legumes; Protein Substitute; Attitudes; Purchase Intention; Health-Conscious Consumer; Global Sustainability;

    Abstract : Background: Agricultural activities occupy a significant part of the world’s land area and the food systems are comprehensively reliant on fossil fuels, resulting in that the sector is responsible for a large percentage of the world’s greenhouse gas emissions. Changes are needed in order to meet the challenges of developing sustainable food systems. READ MORE