Essays about: "thesis on mba marketing"

Showing result 16 - 20 of 36 essays containing the words thesis on mba marketing.

1. 16. Cultural labour management in Finland : Multicultural Working environment in Riihimäki Würth Ltd., Finland; MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Esther Nzungwa Leander; [2009]
   Keywords : Cultural labour marketing; Finnish working culture; multicultural working environment.;

   Abstract : Aim: The aim of this study is to explore, discuss and analyse patterns that make up a successful multicultural labour marketing and management. Riihimäki Würth Ltd. employees´ experiences have been used as an example of multicultural labour management. READ MORE

3. 17. Market potential in Sweden of small wind power stations : MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Bo-Göran Johansson; [2009]
   Keywords : Small wind power stations; Wind statistic; Wind energy; MIO-model;

   Abstract : AIM: As global warming is a fact and the consumption of energy is continuously increasing, alternative sourcing of energy is a must. The use of oil and coal for heating is limited due to it is nature resource which is also limited. READ MORE

4. 18. Emerging Markets : a Case Study on Foreign Market Entry in Laos; MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Petter Lindh; [2009]
   Keywords : Market entry; foreign market entry; FME; market entry mode; entry mode; emerging market; developing country; Laos; Laotian; Lao; Lao PDR; sociocultural difference; forestry; forestry power equipment; chainsaw; commercial tree plantation; CTP; natural forest;

   Abstract : Background This thesis is conducted for Husqvarna AB with the aim to map the Laotian market for them in terms of market potential for forestry power equipment. In order to provide decision material for further action I was asked to give a description of the Laotian forestry sector; research potential harvesting volumes; analyze the competitive situation; describe the general business conditions in Laos; and provide some insight as to how Husqvarna can enter the Laotian market. READ MORE

5. 19. Strategies Used By Logistics Firms To Minimize Costs And Maximize Services : MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Kenneth Ebi-Ndie; [2009]
   Keywords : Logistics; Customer Service; Order Processing; Distribution; Channel Designs; Terminals; Storage and Handling of Inventory; Material Handling Devices.;

   Abstract : Aim: More and more organizations worldwide want to develop products for global markets. At the same time, they need to make their products available in the global market to be competitive. One of today's trends to solve this problem of making products in the global market is by involving logistics to manage complex distribution requirements. READ MORE

6. 20. Recognition of Brand Equity and Advertising in the Banking Industry in Cameroon. Case study Citibank N.A. : MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Ferdinand Enoayuk Abangma; [2009]
   Keywords : Brand Equity; Brand Awareness; Citibank N.A-Cameroon; Telephone interview;

   Abstract : PURPOSEThe main purpose of this research is to determine the consumer level approach of brand equity in Citibank N.A using empirical information based on its brand awareness. The awareness of a brand would show the level of the brand recognition. READ MORE