Essays about: "thesis on mobile marketing"

Showing result 1 - 5 of 59 essays containing the words thesis on mobile marketing.

  1. 1. Personalized marketing: Do consumers create their own advertisement? : A qualitative study of how consumers experience personalized marketing messages designed using their private mobile data.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mina Carlsson; Maria Arvidsson; Iris Qvennerberg; [2021]
    Keywords : Mobile Marketing; Personalized Marketing; Private Data; Privacy Issues; Experienced Emotions;

    Abstract : Background: Companies collect private data about consumers for marketingpurposes. Mobile devices provide marketers with valuable insights intoconsumers' hyper-context information concerning specific consumersituations such as location, time, and environment. READ MORE

  2. 2. Value co-creation in a digital world : A case study on a Swedish online retailer implementing value co-creation

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Tim de Verdier Below; Florian Istrefi; Arvid Karlefors; [2020]
    Keywords : value creation; value co-creation; relationship marketing; marketing; mobile commerce; electronic commerce; social commerce.;

    Abstract : Background: In the past, the majority of products were sold in the retail industry through physical stores, making it possible for customers to interact and be personal with the retailers. The development of technology has made retailers move their operations to an online environment. READ MORE

  3. 3. Machine Learning Based Modulation and Coding Scheme Selection

    University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

    Author : Michel Chamat; Bersi Dimitrios Kodra; [2019]
    Keywords : Machine Learning; ML; Modulation and Coding Scheme; MCS; Scheduler; Scheduling; Technology and Engineering;

    Abstract : In wireless communication, resources like bandwidth and energy are scarce and extremely valuable, any system should serve as many users as possible while preserving high Quality of Service (QoS) for the best user experience. Accordingly, the Base Station (BS) has the responsibility to optimally schedule its resources to the users based on the available information. READ MORE

  4. 4. Permission Based Risk Assessment for Enhancing Privacy of Android Users

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Muhammad Rashid Idris; [2018]
    Keywords : Android; Mobile apps; Privacy; Risk assessment; Principle of Least Privilege; EBIOS; Android; Mobila appar; Integritet; Riskbedömningsmetoden; Princip om lägst privilegium; EBIOS;

    Abstract : Mobile applications tend to access data beyond their intended functionality and share this data with third parties for various purposes including marketing, profiling and advertisement. This data also includes user’s personal information and access to this personal information without user’s consent put user’s privacy at risk. READ MORE

  5. 5. The effect of influencer marketing in dense content on brands on Instagram

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Evelina Johansson; Frida Svensson; [2018]
    Keywords : Dense Content; Online Branding; Influencer Marketing; Instagram;

    Abstract : Due to digitalization, marketing has shifted from traditional media into being common on the internet today. Dense content marketing is argued to be the strategy which is the most suitable for today’s online-society. READ MORE