Essays about: "thesis on mobile marketing"

Showing result 11 - 15 of 60 essays containing the words thesis on mobile marketing.

  1. 11. Unravelling International Student Mobility: A New Mobilities Perspective on International Student Mobility

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Johan Merlo; [2017]
    Keywords : International student mobility; International study motives; New mobilities; Lifestyle mobilities; Lifestyle travel; Social Sciences;

    Abstract : International students’ mobility has received increased appreciation for its role, and impact, in todays knowledge economy. This development has lead to an increase of tourism research aiming to understand student travel motives as such knowledge is paramount to the development of appropriate marketing strategies, services, and promotions. READ MORE

  3. 12. Factors affecting the proportion of smartphone usage at Flygresor.se

    University essay from KTH/Matematisk statistik

    Author : Gabriella Andersson; Louise Karlsson; [2017]
    Keywords : ;

    Abstract : Digitization has changed the way people access the internet. Smartphones is soon to be the preferred internet access device leading us into a new generation of e-commerce, namely mobile commerce or m-commerce. The on-going transition, from desktop to smartphone has led to an uprising problem for companies within the area of e-commerce. READ MORE

  4. 13. How to grow a tech start-up: Facebook marketing vs Trade growth hacker marketing

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Gustaf Hegelund; Theodor Tell; [2017]
    Keywords : Facebook marketing; Growth hacker marketing; Viral coefficient; Tech start-up; Mobile advertising;

    Abstract : In recent years, the tech start-up scene in Sweden and in the world at large, has gained massive attention as the number of start-ups has increased at a faster rate than ever before. There is a consensus among marketers and academics that growth is essential for tech start-ups in order to survive and to ensure long term success and profitability. READ MORE

  5. 14. How to Target the Need for Self-Scanning Solutions in the Northeastern American Food Retail Market : A Case Study with Datema

    University essay from KTH/Industriell marknadsföring

    Author : PATRIK BERN; Joakim Larsen; [2016]
    Keywords : Self-scanning solutions; Northeastern American Food Retail; Omni-channel retailing; Customer Experience; Relationship Marketing; Industrial Marketing; Change Management; Entry Mode Theories;

    Abstract : The development of digital solutions has changed the way consumers complete purchases today. New distribution channels through internet and mobile applications have come to challenge the business of traditional retailers. Thus, retailers must find new ways of keeping customers loyal to the store. READ MORE

  6. 15. Approaches to behaviour change in highly mobile tourists : Investigating influencers and attitudes to high mobility travel

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Khalid Dirir; [2016]
    Keywords : Tourism mitigation; Hypermobility; Voluntary mitigation; Tourist behaviour;

    Abstract : Tourism mitigation is a contentious issue that requires a multifaceted approach to effectively achieve. The need to reduce personal traveling expenditure in order to mitigate the greenhouse gas emissions caused by tourism has not suitably been infiltrated within the public consciousness. READ MORE