Essays about: "thesis on mobile marketing"

Showing result 16 - 20 of 60 essays containing the words thesis on mobile marketing.

1. 16. Clustering Users Based on Mobility Patterns for Effective Utilization of Cellular Network Infrastructure

   University essay from Blekinge Tekniska Högskola/Institutionen för datalogi och datorsystemteknik

   Author : SUSHEEL SAGAR KOTTUPPARI SRINIVAS; [2016]
   Keywords : Cellular Network Planning; Subscriber Mobility Analysis; Marketing Computing; Cluster Analysis.;

   Abstract : Context With the rapidly growing demand for cellular networks’ capacityand coverage, effective planning of Network Infrastructure (NI) has been amajor challenge for the telecom operators. The mobility patterns of different subscriber groups in the networks have been found to be a crucialaspect in the planning of NI. READ MORE

3. 17. The Antecedents of Trust in Mobile Commerce : A Quantitative Analysis on What Drives Mobile Trust, In The Brazilian Market.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Eduardo Junqueira; [2016]
   Keywords : Trust; Mobile Commerce; E-Commerce; Marketing; Online Marketing; Data Controls; Website Interactivity; Reputation; Willingness to Customize;

   Abstract : As the adoption of mobile devices grows around the world, the use of this tool to access the internet and, consequently, interact with a mobile store is also growing. A mobile commerce that is trustworthy tends to have advantages if compared to its competitors and, therefore, better results. READ MORE

4. 18. The role of modern mobile and social media communications : Case of SMEs’ marketing activities

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Konstantin Dyachkov; [2016]
   Keywords : Mobile Marketing; Social Media Marketing; Small and Medium-seized Enterprises;

   Abstract : Background: In today’s world mobile marketing and social media marketing are playing a significant role. The reason for this is a global digitalization that effects a lot of interactions between clients and organizations. In that situation small and medium-seized enterprises (SMEs) are challenged to exist and generate revenue. READ MORE

5. 19. Influencer Marketing : the characteristics and components of fashion influencer marketing

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Nathalie Zietek; [2016]
   Keywords : Influencer Marketing; Social Media; Blogger; Instagram; Fashion; Brands; Micro-Influencer;

   Abstract : The ad blocking hype has brought new challenges for fashion brands to be seen and heard. Therefore new marketing strategies have to be found. Since the usage of mobile devises increased and consumers spend more time on online social networks - influencer marketing had been found as a authentic marketing channel to reach the consumers. READ MORE

6. 20. Student Recruitment for the Mobile Generation : An Exploratory Study of Mobile Marketing Practices in the International Higher Education Industry

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Marian Zinn; Helen Johansson; [2015]
   Keywords : Mobile Marketing; Student Recruitment; Student Marketing; Admissions Marketing; Higher Education Marketing; Enrollment Funnel; Higher Education Institutions; Mobile Devices; Smartphones; University; Mobile Student Recruitment; Mobile Internet; Mobile Advertising; Mobiles Marketing; Studentenanwerbung; Studentenrekrutierung; Studenten-Rekrutierung; Studenten Marketing; Mobile Studenten Rekrutierung; Universität; Hochschule; Mobiles Internet; Mobile Werbung;

   Abstract : Background: In an increasingly market-driven and global higher education industry, characterized by growing international competition and the emergence of disruptive mobile technologies, higher education institutions (HEIs) are challenged to adopt innovative ways of marketing for student recruitment to sustain student enrollment numbers. Within this new landscape the concept of mobile marketing for student recruitment has become an important issue for HEIs. READ MORE