Essays about: "thesis on mobile marketing"

Showing result 21 - 25 of 60 essays containing the words thesis on mobile marketing.

1. 21. Technology acceptance of IKEA mobile application

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Adriana Vrablova; Stjepan Kalinic; [2015]
   Keywords : perceived usefulness; perceived ease of use; behavioral intentions; actual purchase; technology acceptance model;

   Abstract : In the past few years, rapid development of mobile technologies has been changing the way people approach purchasing. Using Technology Acceptance Model (Davis, 1986), the authors believe that IKEA’s furniture mobile application creates a certain value to its users. READ MORE

3. 22. Consumer Attitudes towards Push Notifications : As a Marketing Tool to Trigger Impulse Buying Behaviour in Smartphone Users

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Daníel Ýmir Rigollet; Hannah Kumlin; [2015]
   Keywords : marketing; entrepreneurship; mobile commerce; push notifications; impulse buying; retail; consumer behaviour;

   Abstract : This thesis takes the reader on an exploratory journey into the development of impulse purchasing behaviour stemming from the increased usage of web-connected smartphones. At an unprecedented rate, consumers are able to access businesses online, twenty-four hours a day, seven days a week, at their own convenience, without restrictions other than a connection to the World Wide Web. READ MORE

4. 23. Strategic Customer Engagement on Instagram : a case of global Business to Customer (B2C) brands

   University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

   Author : Xueqi Gong; [2015]
   Keywords : ;

   Abstract : As a relatively new social networking site (SNS), Instagram’s user database has been growing at a staggering rate since it was first launched in 2010. Marketing practitioners have been making efforts on this increasingly popular mobile image (and video) capturing and sharing service to reach the end-users, more importantly, to build lasting relationships with them. READ MORE

5. 24. CHALLENGING PERSUASIVE PRINCIPLES IN MOBILE APPLICATIONS

   University essay from Blekinge Tekniska Högskola/Institutionen för teknik och estetik

   Author : Emma Larsson; [2015]
   Keywords : Persuasive technologies; behavior change; mobile application; captology; motivation; principles; persuasion; rhetoric;

   Abstract : This thesis focuses on persuasion and how principles of persuasion embedded within mobile health applications are there to promote attitude and behavioral change. It includes a background in rhetoric; beginning with the Aristotelian method for persuasion, then stretching on to psychological rhetoric, and finally how the Aristotelian methods have worked its way into everyday society, especially in marketing and games. READ MORE

6. 25. Mobile marketing strategy development in China, Japan and South Korea : An Apple App Store example

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Dinara Minakhmetova; Anastasia Savchenko; [2015]
   Keywords : Strategy; Mobile marketing; Marketing Strategy; Digital marketing strategy; Mobile software development companies; China; Japan; South Korea; Emerging markets; marketing mix;

   Abstract : The purpose of this master thesis is to test an individual influence of separate factors on a mobile software development company’s position in a rating of Top Grossing applications in Asian countries, explain how these factors could be interpreted from a modified 4P framework perspective and understand how a mobile developer can adjust its strategy based on the identified factors. The research is based on a ranking data of 90 finance management applications for iPhone on the App Store of China, South Korea and Japan. READ MORE