Essays about: "thesis on purchase decision"

Showing result 1 - 5 of 110 essays containing the words thesis on purchase decision.

  1. 1. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Fahad Ayub; Buddika Mantilake; [2024]
    Keywords : Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

    Abstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE

  3. 2. Inside the Future of Shopping Malls - Logistics Approaches for Enhancing the Collection Efficiency of Online Retail Orders from Shopping Malls by Delivery Agents

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Krajka; Kaisa Nordlund; [2023-07-03]
    Keywords : Urban Logistics; Retail; Shopping Malls; Gig Economy; Last Mile Delivery; E-commerce; Automation; Micro-hubs; Parcel Lockers; Consumption Behavior; Stakeholder Management;

    Abstract : Background: The rise of e-commerce has revolutionized the retail industry, with consumers now able to purchase goods online and receive their orders promptly at their doorstep. The COVID-19 pandemic has accelerated this trend, leading to traditional retailers reimagining their strategies and embracing omnichannel approaches to meet the growing demand for fast deliveries. READ MORE

  4. 3. Modeling of an Electrolysis System for Techno-Economic Optimization of Hydrogen Production

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Jürgen Köstlbacher; [2023]
    Keywords : Hydrogen; Hydrogen Production; Green Hydrogen; LCOH; Electrolysis; PEM; AEL; MILP; Optimization; Techno-Economic Analysis; Cost Optimization; PPA; vätgas; vätgasproduktion; grön vätgas; LCOH; elektrolys; PEM; AEL; MILP; optimering; tekniskekonomisk analys; kostnadsoptimering; PPA;

    Abstract : In face of climate change, Europe and other global actors are in the process of transitioning to carbon-neutral economies, aiming to phase out of fossil fuels and power industries with renewable energies. Hydrogen is going to play a crucial role in the transition, replacing fossil fuels in hard-to-decarbonize industries and acting as energy carrier and energy storage for renewable electricity. READ MORE

  5. 4. Judging Books by Their Cover: A quantitative study on how media consumption influences purchase decision for culturally acclaimed books

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Casiana Oancea; Ashwathi Pillai; [2023]
    Keywords : Customer behaviour; Purchase intention; Media consumption; Book purchase intention;

    Abstract : This thesis investigates book readers and factors that affect their purchase intention towards physical books with different attributes. Books have a vast variety which makes them attractive to a lot of different personalities. READ MORE

  6. 5. Gamifying sustainability : A qualitative study on how gamified services can create a sustainable purchase behaviour among women.

    University essay from Umeå universitet/Företagsekonomi

    Author : Marcus Rundlöf; Victoria Öberg; [2023]
    Keywords : Consumer behavour; Marketing;

    Abstract : Gamification, defined as the application of game elements in a non-game environment,has in recent years gained significant influence as a favourable marketing strategy. Gamified services can be found in a variety of markets, ranging from education to wellness, and have the ability to transform low involvement purchases into high ones. READ MORE