Essays about: "thesis on social media control"

Showing result 1 - 5 of 71 essays containing the words thesis on social media control.

1. 1. From Elite to Everyone: How User-Generated Content Democratizes Hermès and Challenges Its Exclusivity

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lovisa Smedmark; Karin Forslund; [2023]
   Keywords : Luxury brand perceptions; Brand awareness; Commodity theory; Self-brand association; Brand attitudes; User-generated content; Luxury brand management; Business and Economics;

   Abstract : The purpose of this thesis is to add to existing research and create a deeper understanding regarding the influence of online narratives on luxury brand attitudes. The research aims to explore how luxury brands are portrayed by social media users, in order to gain a cohesive understanding of its effect on the attitudes that are formed towards the brand. READ MORE

3. 2. The polarized attitudes of offshore wind - The social acceptance of planned offshore wind farm Västvind among Öckerö municipality residents

   University essay from Lunds universitet/Centrum för miljö- och klimatvetenskap (CEC)

   Author : Milla Marzelius; [2023]
   Keywords : Offshore wind energy; Social acceptance; Place attachment; Västvind; Öckerö; Earth and Environmental Sciences;

   Abstract : Climate change, the energy crisis of 2022-2023, and estimations of future electricity demands have stressed the necessity for a rapid transition of the energy system. Offshore wind energy plays an important role in this transition, and is expected to expand considerably on a global level, in the EU and in Sweden. READ MORE

4. 3. Between Discursive Power, Visibility and Resistance: A Critical Study of Employee Ambassadorship on Social Media

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Alessandra Sossini; [2023]
   Keywords : employee ambassadorship; employee communication; social media; power; Foucault; discourse; visibility; surveillance; resistance; Social Sciences;

   Abstract : Social media offers employees new opportunities to contribute as communicators and ambassadors to the strategic communication of organizations. However, this study problematizes the prevailing normative and managerial-dominated understanding of self-initiated employee ambassadorship on social media, which neglects power structures in which employees’ communication on social media is embedded. READ MORE

5. 4. Understanding the Freedom Convoy Movement's Collective Identity and Roles of Conspiracy Narratives: A Study of a Telegram Group

   University essay from Lunds universitet/Graduate School

   Author : Michelle Konopka; [2023]
   Keywords : conspiracy theories; collective identity; Covid-19; Telegram; text messages; memes; Social Sciences;

   Abstract : This thesis analyses how conspiracy narratives are used to negotiate a collective identity within the global branch of the Freedom Convoy movement. To better understand what common conspiracies are present and how they function for the group’s collective identity, this paper is based on empirical data from text messages and memes shared in a group chat on Telegram, an instant messaging platform. READ MORE

6. 5. Do first impressions matter? How product packaging and warning messages influence young adults' conceptions and intentions to use nicotine pouches

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Ella Renaudin; Penny Taka; [2023]
   Keywords : Health warnings; Plain packaging; Framing; Prospect theory; Nudging;

   Abstract : Tobacco-free nicotine pouches have become increasingly popular in Sweden, especially among young adults. This thesis examines how packaging and warning messages could influence young adults' conceptions and intentions to use nicotine pouches. READ MORE