Essays about: "thesis on sponsorship"
Showing result 1 - 5 of 40 essays containing the words thesis on sponsorship.
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1. The influence of managers personal preferences on sport sponsorship in small-medium sized businesses : A qualitative case study of the effect on brand equity
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : Title: “The influence of managers personal preferences on sport sponsorship in small-medium sized businesses - A qualitative case study of the effect on brand equity” Date: 2023-05-23Level: Bachelor Thesis in International MarketingAuthors: Emma Salqvist & Hanna Hedin Supervisor: Olga Rauhut Kompaniets Examiner: Fawzi Halila Aim: This study aims to provide an analysis of how the managers’ personal preferences on sport sponsorship has an impact on the sponsoring company’s brand equity in small-medium sized companies. Methodology: The study has a qualitative research method with a deductive approach. READ MORE
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2. Exploring sponsorship perception in E-Sports tournaments : How do consumers perceive sponsorship, and what factors influence their perception?
University essay from Umeå universitet/FöretagsekonomiAbstract : Problem: This thesis addresses the rapid growth and increasing influence of E-Sports asa popular and competitive sport, along with the opportunities it offers for marketing andbrand promotion. Despite its popularity, there needs to be more knowledge andinformation about sponsorship in E-Sports and the dynamics of sponsor relationships withE-Sports consumers. READ MORE
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3. “The Sleeping Partner” : A qualitative research examining the “sponsorship” entry in the Middle East- The case of the UAE
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Scholars in the international business field have presented various findings on international entry mode strategies, yet few were conducted on the Middle East. However, a recent study has presented a new form of entry mode used among multinational corporations (MNCs) in the Middle East where foreign companies tend to form partnership with individuals (local sponsor) rather than corporations when entering the market. READ MORE
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4. The criticism of child sponsorship: A way to preoccupy the minds of academics or a concern for the future of development?
University essay from Lunds universitet/Statsvetenskapliga institutionenAbstract : This research provides an overview of some of the frequently occurring themes in discussion of academic criticism toward child sponsorship with Swedish sponsorship staff. The study aims to provide a deeper understanding of child sponsorship, their purpose, and critique, than the one that can be draw from the existing literature which remains largely detached to the perspectives of the people on the ground. READ MORE
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5. The effect of peacekeeping operation on conflict intensity when taking into account foreign state sponsorship : A Discrete-Time Survival Analysis
University essay from Uppsala universitet/Institutionen för freds- och konfliktforskningAbstract : The answer to if peacekeeping is successful or not is still debated. The focus has mostly been on internal characteristics of peacekeeping missions. While external factors, have been largely overlooked. This thesis aims to explore the effects external involvement in intrastate conflicts may have on the success of peacekeeping deployment. READ MORE
