Essays about: "thesis on sport management"

Showing result 21 - 25 of 33 essays containing the words thesis on sport management.

  1. 21. The game in between competitions : A study of sport associations and its managers

    University essay from Södertörns högskola/Institutionen för samhällsvetenskaper

    Author : Matthew Lekwart; Jesper Lofland Gustafsson; [2015]
    Keywords : Institutional logics; Institutional complexity; Sport management; Sport association;

    Abstract : The aim of the thesis is to further our knowledge of the similarities/differences in the goals of sporting associations and how idealism and managerialism influences this at a municipality level. The demand on today‟s sport managers to offer the entertainment industry a commercial product and to provide to the developing of society in the fostering of its youth has called our attention to this topic. READ MORE

  3. 22. Measurability of corporate sponsorship in sport events

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Oscar Lundqvist; Philip Green; [2015]
    Keywords : Measurability of corporate sponsorship; Performance evaluation; Corporate sponsorship; Sponsorship; Management control system;

    Abstract : Number of companies involving into sponsorship has been increasing over the years and today sponsorship is a fully global industry (Stotlar 2004). Despite this little research has been made in the area, and in particular in the field of corporate sponsorship and measurability. READ MORE

  4. 23. Empowerment in the Lives of Peer Educators– A case study of a HIV/AIDS Sports-for-Development NGO in Lusaka, Zambia

    University essay from Lunds universitet/LUMID International Master programme in applied International Development and Management

    Author : Maurice Klaehne; [2014]
    Keywords : youth development; HIV AIDS; empowerment; sport for development; public health; Social Sciences;

    Abstract : The literature on sport for development has expanded greatly over the past decade due to recent development trends. In particular it has enjoyed success as a peer education based preventative health strategy for many HIV/AIDS affected African countries. READ MORE

  5. 24. Decision-Making Processes for Different Categories of Sport Sponsorship

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Anna Söderlind; Emma Nilsson; [2014]
    Keywords : Decision-making process; Irrational decisions; Sponsorship; Sport sponsorship;

    Abstract : Sport sponsorship is becoming an increasingly used marketing measure. Companies spend billions of dollars on sponsoring every year and revenues from sponsoring constitute an essential part of the sport associations' and athletes' businesses. Despite this, many aspects of sponsorship are still unexplored. READ MORE

  6. 25. Branding in the lower level sport club setting : The case of Swedish division 1 ice hockey teams

    University essay from IHH, Företagsekonomi

    Author : Henrik Klouman; Djavid Beljulji; [2012]
    Keywords : Brands; brand equity; branding in sports; brand management;

    Abstract : Background Keller (2009) states that brand equity and the crucial intangiblevalue a brand brings to organizations is perhaps one of the most important marketing topics discussed in recent years. As the competitive market and branding environment for companies are fierce, the sport industry has gradually become more competitive and professional in many aspects of their operations as well. READ MORE