Essays about: "thesis on strong brand and innovation"

Found 4 essays containing the words thesis on strong brand and innovation.

  1. 1. Emotional Durability : Strategies and Future Integration – A Case Study

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Michelle Bjerregaard Jensen; [2021]
    Keywords : Emotional durability; Longevity; Product Attachment; Design Thinking; Sustainability;

    Abstract : Background – Design for longevity stand in strong contrast to the dominant model of fast fashion, where mass-production, low prices and poor quality is the characteristics. The fast-paced model is linked to environmental degradation and there is a need for a systemic change in the system. READ MORE

  3. 2. Innovating for Loyalty - Examining service innovations and brand loyalty through the theory of ambidextrous organisations

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Daniel Berglund; Andreas Byberg; [2016]
    Keywords : Innovations; Service Innovations; Brand Loyalty; Ambidextrous Organisations; Business and Economics;

    Abstract : Purpose of study: As both innovations and brand loyalty are becoming ever more important for companies today, it is of importance to understand how an organisation can handle the relationship between the explorative and exploitative units when working with these two constructs. The ultimate aim is to understand how service organisations can be managed in order to enhance brand loyalty through service innovations. READ MORE

  4. 3. Innovative Co-Branding. A case study of Swedish companies’ attitudes toward innovative marketing concepts

    University essay from Göteborgs universitet/Graduate School

    Author : Linda Odenman; [2015-07-13]
    Keywords : Innovation adoption; Service innovation; Entrepreneurial marketing; Branding; Co-branding;

    Abstract : This thesis addresses the difficulty to build a strong brand and capture the audience attention. In a noisy world, were consumers get bombarded by loud advertising and aggressive campaigns, companies are forced to adopt nontraditional, innovative brand strategies, including co-branding. READ MORE

  5. 4. Adoption factors for cloud based enterprise resource planning systems: : And how system vendors can act on these

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Fredrik Östling; Johan Fredriksson; [2012]
    Keywords : ERP systems; Cloud services; Implema; Alterview; Unit4Agresso; Technological change; innovation; Affärssystem; Molntjänster; Implema; Alterview; Unit4Agresso; Teknisk förändring; innovation;

    Abstract : No matter how big a company is or what market segment it serves it still needs administration and supervision. An ERP system is a system that has the sole purpose to help a company with these activities and is often considered the backbone that intertwines the key business-processes in an organization. READ MORE