Essays about: "thesis on trends"

Showing result 1 - 5 of 937 essays containing the words thesis on trends.

  1. 1. Swipe to buy? : Examining the influence of Instagram and TikTok onmillennials fast fashion purchases

    University essay from Stockholms universitet/Företagsekonomiska institutionen

    Author : Yahya Qayyum; Omar Wattar; Faisal Aljalab; [2024]
    Keywords : User-Generated Content; Millennials; Fast Fashion Industry; Ultra fast fashion; Digital Marketing; Consumer Behavior; Instagram; TikTok; Qualitative Research; Social Influence Theory; Buying Behavior Theory.;

    Abstract : This thesis explores the influence of User-Generated Content (UGC) on the purchasingdecisions of millennials in the fast fashion industry, particularly through the platformsInstagram and TikTok. The research delves into the transformation from offline to onlinemarketing within the fast fashion sector, examining both fast-fashion and ultra-fast fashion tounderstand UGC's impact on consumer behavior, including environmental and ethicalconcerns. READ MORE

  2. 2. Explaining Gender-Based Political Funding: A quantitative cross-national analysis of the impact of electoral, political, and cultural factors on political funding

    University essay from Uppsala universitet/Statsvetenskapliga institutionen

    Author : Saba Muneer; [2024]
    Keywords : gender targeted public funding; gender quotas; cross national; gender and politics; political; electoral; cultural; regression analysis;

    Abstract : Despite global progress on gender equality, women continue to be underrepresented in politics. One widely debated policy measure aimed at tackling this issue is gendered public funding – which has been adopted in more than 30 countries worldwide yet remains understudied in the literature on gender and politics. READ MORE

  3. 3. Declining Fertility: New Generations and New Perspectives How university-educated members of Generation Z in Sweden explain their decision to delay parenthood

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Magnus Malmberg; [2024]
    Keywords : Declining Fertility; Generation Z; Social Exchange Theory; Scandinavia; Social Sciences;

    Abstract : This thesis aims to examine how university-educated members of Generation Z in Sweden explain their decision to delay parenthood. As declining fertility rates across the globe risk to strain the global economy, this topic has never been more relevant. READ MORE

  4. 4. Optimizing Digital Transformation : Strategies for Private Banking in the Age of Technology

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Rasmus Jämterud; Henrik Widell; [2024]
    Keywords : Private banking; Digital tools in banking; Banking industry trends; Relationship marketing; Technology acceptance model TAM ; Customer experience management CEM ;

    Abstract : This thesis delves into the digital transformation of private banking, emphasizing the challenge of balancing technology with the personalized service that high-net-worth clients expect. Employing frameworks like Relationship Marketing, the Technology Acceptance Model, and Customer Experience Management, it examines the integration and impact of digital tools on client relationships and operational efficiency in private banking. READ MORE

  5. 5. Exploring the use of low-code software development in the automotive industry : thesis conducted at the Scania engine assembly facility

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Matteus Henriksson; [2024]
    Keywords : low-code development; no-code; rapid application development; automotive industry; power platform;

    Abstract : The growing demand for IT professionals to develop and maintain software is creating huge concerns for organizations looking to keep up and build resilience. The trends show that there is a large shortage compared to the demand. Manufacturing companies are no exception to this, and the adoption of Industry 4. READ MORE