Essays about: "thesis related with advertising"

Showing result 1 - 5 of 29 essays containing the words thesis related with advertising.

  1. 1. Shifting Gears: Entering the Automotive Vertical

    University essay from Lunds universitet/Innovationsteknik

    Author : Tobias Anderberg; Axel Svensson; [2023]
    Keywords : Online automotive advertising; performance-based pricing; classifieds; marketplaces; transactional models; monopolistic markets.; Technology and Engineering;

    Abstract : Tradera, Sweden's leading online marketplace for circular consumption, is considering entering the online automotive advertising market in Sweden as a new vertical to diversify its business. This thesis aims to determine if Tradera should enter the online automotive advertising market and to propose a strategic roadmap for entry if it is determined to be beneficial. READ MORE

  3. 2. Academic library instruction on critical evaluation of sources and information : A content analysis of Swedish university library websites

    University essay from Uppsala universitet/Institutionen för ABM

    Author : Emma Johansen; [2022]
    Keywords : Academic library; Instruction; Critical thinking; Source evaluation; Information literacy; Media and information literacy; Content analysis; Website; Universitetsbibliotek; undervisning; kritiskt tänkande; källkritik; informationskompetens; medie- och informationskunnighet; innehållsanalys; webbplats;

    Abstract : This master thesis examines how Swedish university libraries are instructing their students on topics related to the critical evaluation of sources and information. The method of analysis was a quantitative and qualitative content analysis of the external websites of Sweden’s public university libraries to determine what modes of instruction are being offered, and how these services are being described and made accessible to their users. READ MORE

  4. 3. I Would Not Buy From That Brand! : A Comparative Study of Generation X, Y, and Z’s Brand Avoidance Behaviours Towards Fast Fashion Brands

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Amanda Utbys Nerac; Veera Niemi; [2021]
    Keywords : Generation X; Generation Y; Generation Z; Fast Fashion; Fast Fashion Brands; Anti-Consumption; Brand Avoidance;

    Abstract : Background: Several fast fashion brands have been criticised regarding their business practices, with poor working conditions in developing countries and use of toxic chemicals. Subsequently, many consumers have turned to anti-consumption practices such as brand avoidance to distance themselves from various fast fashion brands. READ MORE

  5. 4. Democratic participation on digital conditions : communication challenges and opportunities for collective action organizations

    University essay from Umeå universitet/Institutionen för kultur- och medievetenskaper

    Author : Maja Rintala; [2021]
    Keywords : Collective action organization; collective action; affordance; communicative action; democracy; digital communication; communication technology;

    Abstract : This thesis examines how communication technology is used for creating a democratic and committed participation within collective action organizations (CAOs). This is achieved by illuminating how organizations' structure and culture relate to their communication. READ MORE

  6. 5. Copyright implications of computer-generated imagery using the likeness of real people

    University essay from Uppsala universitet/Juridiska institutionen

    Author : Emmi Leinonen; [2020]
    Keywords : Copyright law; Parody; CGI; personality rights;

    Abstract : The Universal Declaration of Human Rights article 27 shows that copyright law has two functions. ‘everyone has the right freely to participate in the cultural life of the community, to enjoy the arts and to share in scientific advancement and its benefits. READ MORE