Essays about: "thesis retail store"

Showing result 1 - 5 of 136 essays containing the words thesis retail store.

1. 1. Customer Journey in the Concept Store: An Analysis of Touchpoints and Journey Integration

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Tatev Nazaryan; Seo Hyun Chang; [2023]
   Keywords : customer experience; customer journey; customer journey touchpoints; concept store; journey integration dimensions; retail; new retail format; Social Sciences;

   Abstract : Date: May 15, 2023 Keywords: customer experience, customer journey, customer touchpoints, concept store, journey integration dimensions Project Purpose: The following study aims to enhance understanding of how customers experience different touchpoints within the concept store throughout each stage of the customer journey, as well as, explore existing and new dimensions of the customer journey integration. Theoretical Framework: The following study adopts the theory of customer journey since it helps to understand what touchpoints customers interact with throughout each stage of their journey that helps to shape their experiences. READ MORE

3. 2. Change Management Communication for Retail Store Managers : An in-depth qualitative interview study on retail store manager communication during change processes

   University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University

   Author : Oliver Dadari Forsebrand; Benjamin Glas; [2023]
   Keywords : Retail Store Manager; Retail; Communication; Change Management; Change Management Communication; Middle Manager;

   Abstract : Background: In today's dynamic business environment, organizations face high pressure for change and adaptation. It is generally perceived that change is inevitable and many believe that change is an ongoing and never-ending process. READ MORE

4. 3. Exploring Corporate Brand Orientation in a Retail Setting – A Qualitative Case Study in the Swedish Grocery Retail Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julia Hüsam; Linnéa Nordmark; [2023]
   Keywords : Retailing; Corporate Brand Orientation; Corporate Branding; Corporate Brand Identity; Internal Branding; Business and Economics;

   Abstract : Thesis Purpose: The purpose of this thesis is to explore what may facilitate or inhibit a stronger corporate brand orientation in a retail organization. We explore the factors of internal corporate brand identity elements, internal corporate brand image and internal branding, while also considering retail-specific characteristics. READ MORE

5. 4. Tech Savvy Shoppers : A quantitative study of how Generation Z perceive self-service technology in the fashion retail sector

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Olivia Kraft; Felicia Jansson; Wilma Appelquist; [2023]
   Keywords : Generation Z; Self-service checkout; Self-service technologies SSTs ; Self checkout; Tech savvy; Attitudes; Intention to use and Fashion retail stores.;

   Abstract : Fashion retail stores are one of the settings where technology innovation is implemented to make the in-store experience more efficient than before. One of the innovations that are becoming increasingly common is self-service checkouts. READ MORE

6. 5. Combining transaction and page view data for more accurate product recommendations

   University essay from Umeå universitet/Institutionen för fysik

   Author : Soroush Rohani; [2023]
   Keywords : Recommendation systems; machine learning; e-commerce;

   Abstract : Recommendation systems are primarily used in e-commerce and retail to guide the user in a vast space of available items by providing personalized recommendations that fit the user's interests and need. Numerous types of recommendation systems have been introduced over the years. READ MORE