Essays about: "thesis sample in marketing"

Showing result 21 - 25 of 112 essays containing the words thesis sample in marketing.

1. 21. Does The Content Format Matter? : A study of how Social Media Micro-Influencers’ content format persuades the followers’ information processing route in the Engagement and Purchase Intention

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Chathushee Purnima Jayamila Horanage; Miia-Riikka Hautala; [2021]
   Keywords : Social media micro influencer; content format; persuasive messaging; engagement; purchase intention; Fashion beauty industry;

   Abstract : The increased importance of social media influencers in marketing activities has been evident in recent years. The purpose of the thesis was to understand the cognitive processing of social media micro influencers’ content and the resultant behavioral outcome of follower engagement and purchase intention. READ MORE

3. 22. The affect of eWOM on brand image and purchase intention : A study on the smartphone industry in Sweden

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Erdenebulgan Jargalsaikhan; Mohammed Battha; [2021]
   Keywords : Electronic word of mouth eWOM ; word of mouth WOM ; brand image; smartphone;

   Abstract : Date: 3 June 2021 Level: Bachelor Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Battha Mohammed Jargalsaikhan Erdenebulgan                     (93/06/10)               (99/12/14) Title: The affect of eWOM on the brand image and purchase intention Tutor: David Freund Keywords: Electronic word of mouth (eWOM), word of mouth (WOM), brand image, smartphone Research question: Does eWOM affect a brand image? Purpose: The purpose of this research study is to determine eWOM affects on brand image concerning smartphone industries in Sweden Method: To fulfill the purpose of the research study used quantitative method. The quantitative method is used by applying questionnaires to collect the empirical data to answer the research question. READ MORE

4. 23. The Impact of Negative ewom on Brand Loyalty : A qualitative study in the context of social media

   University essay from Umeå universitet/Företagsekonomi

   Author : Therese Melander; Filip Dyrelöv; [2021]
   Keywords : ;

   Abstract : Social media is a modern commodity, almost half of the world's population are connected to it in some capacity. As a result of the accessibility and the reach social media have, many brands have also established their presence there. READ MORE

5. 24. Ecolabels and Swedish Consumers’ Green Buying Behavior : A Quantitative Study of Factors Influencing Green Buying Behavior Towards Ecolabelled Food

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Emilia Klintebjer Brecelj; [2021]
   Keywords : Green Marketing; Green Buying Behavior; Ecolabels; Attitudes; Knowledge; Subjective Norms;

   Abstract : The steadily increased environmental concerns have become exceedingly palpable over time, not at least in consumers’ way of demanding greener products, or companies’ ways of incorporating green marketing strategies. A common tool for companies producing environmentally friendly food is ecolabelling. READ MORE

6. 25. Follow, Like and Share the Leader: Examining SMI Marketing through the Lense of Personality Cults

   University essay from Göteborgs universitet/Graduate School

   Author : Liam Silva Vail; [2020-06-23]
   Keywords : Social Media Influencer; Cult of Personality; SMI marketing; Digital Cults of Personality;

   Abstract : Purpose: As marketing campaigns are using social media influencers (SMI) more and more, this thesis examines if the psychological underpinnings in the follower-leader dynamic in cults of personality (CoP) can help explain the behaviour of those who follow SMIs and if this leads to better marketing performance. Method: This report utilizes a quantitative, survey-based approach to test a wide spectrum of social media users. READ MORE