Essays about: "thesis social media traditional media"

Showing result 1 - 5 of 161 essays containing the words thesis social media traditional media.

  1. 1. Turning Audiences into Activists: A Qualitative Case Study of PragerU and Moral Foundations Theory

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Natalia Pfeifer; [2023]
    Keywords : Social Sciences;

    Abstract : YouTube plays a significant role in the right wing media ecosystem, especially as an alternative source for news and information beyond traditional media outlets. PragerU is a far right YouTube channel with over 3 million subscribers and 1. READ MORE

  3. 2. Unravelling the Motivations and Patterns of Newsletter Readers in Metropolitan Europe

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Andrea Enrici; Sean Boyle; [2023]
    Keywords : newsletter; news; digital journalism; uses and gratification theory;

    Abstract : The rise of email newsletters as a popular means of engaging audiences has transformed the landscape of journalism and news dissemination. Marketers and news organisations alike have recognised the potential of newsletters as an effective way to reach and engage with their audiences. READ MORE

  4. 3. From Villains and Victims to “we have all the power”. How disability advocates are reclaiming their power and challenging norms on social media.

    University essay from Linköpings universitet/Tema Genus

    Author : Bronagh Flanagan; [2023]
    Keywords : Disability; Representation; Social Media; Instagram; Activism; Intersectionality; Ableism; Accessibility; Stereotypes; Education;

    Abstract : Disabled people have a long history of being excluded and treated as the “Other”, as well as being portrayed in films and on TV using negative tropes such as The Villain and The Victim. When one’s identity has been excluded or misrepresented in entertainment media, social media can also be used as a form of self-representation. READ MORE

  5. 4. "A book is not like any other commodity" : A qualitative study on Swedish bookfluencers, labour, and aspirations.

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Jonsson Martina; [2023]
    Keywords : bookfluencers; book content; aspirational labour; affective labour; gifted books; gifted content; social media marketing; attunement; work-net;

    Abstract : The thesis focuses on bookfluencers – content creators that create content about books and reading. The study explores how they perceive the gifted books they receive from book publishers and other actors, which they are expected to create content about – often unpaid. READ MORE

  6. 5. Exploring the Trust - Distrust dichotomy : a study about news media use and news media trust among Swedish upper secondary school students of Generation Z

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Axel Furusten; [2023]
    Keywords : Trust; News media trust; News media use; Generation Z; Digital natives; News consumption; Sweden; Public connection; Media practice;

    Abstract : In this thesis, news media use and trust among Swedish upper secondary schools students of Generation Z is investigated through focus group interviews with students from two different schools. This study aims to explain how and why Swedish upper secondary school students of Generation Z use and perceive news media, with focus on the relations between news media trust and news media use. READ MORE