Essays about: "thesis statement on celebrities"

Found 1 essay containing the words thesis statement on celebrities.

  1. 1. Local Celebrity Endorsement : Can You Go Far by Staying Close?

    University essay from Internationella Handelshögskolan

    Author : Sara Ekberg; Linn Mellgård; Magdalena Micko; [2010]
    Keywords : Celebrity Endorsement; Local Celebrities; Well-known Celebrities; Celebrity Capital; Reputational Capital; Marketing Communication; Communication Effectiveness;

    Abstract : Celebrity endorsement consists of a written or spoken statement from a publicly known person, proclaiming the benefits of some product or service. Previous research on celebrity endorsement has proved it very successful in promoting brands or companies. READ MORE