Essays about: "thesis title in fast food"

Found 2 essays containing the words thesis title in fast food.

  1. 1. Extending the Understanding of Sales promotions’ Influence on Brand Knowledge : A Quantitative Study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Martina Dahl; Anna Johnsson; [2015]
    Keywords : Sales Promotion; Monetary Promotion; Non-Monetary Promotion; Brand Knowledge; Brand Awareness; Brand Image; Swedish Food-Retail Industry; Fast Moving Consumer Goods FMCG;

    Abstract : Title: A quantitative study extending the understanding regarding the influence of sales promotion on brand knowledge   Background: Sales promotion is a marketing communication activity that aims to promote a purchase, usage or trial of a particular brand. Sales promotion activities can provide significant benefits and incentives that could help the brand to differentiate from competitors and can contribute to the consumer’s brand knowledge. READ MORE

  2. 2. Consumer attitudes toward Quick Service Restaurants in Thailand: the study of influencing factors affecting purchase making decision

    University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Author : Pattaraporn Jiranyakul; Chitraporn Yoksvad; [2011]
    Keywords : Quick service restaurant;

    Abstract : AbstractDate:                                 May 11, 2011Program:                        MIMA-International MarketingCourse name:                        Master Thesis (EFO705)Title:                                  Consumer attitudes toward Quick Service Restaurants in Thailand: The study of influencing factors affecting purchase                                       making decisionAuthors:                         Miss Pattaraporn Jiranyakul                                      Miss Chitraporn YoksvadTutor:                                Johan GrinbergsProblem statement:         “What is the driving force or the reason behind the fast food consumption of the Thai consumers?” Purpose:                         The purpose of this paper is to “investigate Thai consume attitude toward Quick Service Restaurant (QSR) on Thai                                      consumer choice and the most impportant marketing factors."Method:                          This paper has applied for the quantitative method with questionnaires survey. READ MORE