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Found 2 essays matching the above criteria.
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1. Extending the Understanding of Sales promotions’ Influence on Brand Knowledge : A Quantitative Study
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Title: A quantitative study extending the understanding regarding the influence of sales promotion on brand knowledge Background: Sales promotion is a marketing communication activity that aims to promote a purchase, usage or trial of a particular brand. Sales promotion activities can provide significant benefits and incentives that could help the brand to differentiate from competitors and can contribute to the consumer’s brand knowledge. READ MORE
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2. Consumer attitudes toward Quick Service Restaurants in Thailand: the study of influencing factors affecting purchase making decision
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : Abstract Date: May 11, 2011 Program: MIMA-International Marketing Course name: Master Thesis (EFO705) Title: Consumer attitudes toward Quick Service Restaurants in Thailand: The study of influencing factors affecting purchase making decision Authors: Miss Pattaraporn Jiranyakul Miss Chitraporn Yoksvad Tutor: Johan Grinbergs Problem statement: “What is the driving force or the reason behind the fast food consumption of the Thai consumers?” Purpose: The purpose of this paper is to “investigate Thai consume attitude toward Quick Service Restaurant (QSR) on Thai consumer choice and the most impportant marketing factors." Method: This paper has applied for the quantitative method with questionnaires survey. READ MORE