Essays about: "thesis title on Mass Communication"
Found 2 essays containing the words thesis title on Mass Communication.
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1. LUXURIOUS BRAND AND SOCIAL MEDIA : Luxurious brands marketing strategies in social media
University essay from Mälardalens högskola/Industriell ekonomi och organisationAbstract : Date: 2021/06/03 Level: Master Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Shadi Botros, Yacoub Said (87/07/24) (95/01/01) Title: LUXURIOUS BRAND AND SOCIAL MEDIA Tutor: Edward Gillmore Keywords: Luxury brands, Social media marketing activities, Brand perceptions, Brand awareness, Purchase intention. Research questions: What are the outcomes of social media marketing used by luxury brands, brand awareness and brand perception, on purchase attention? Purpose: The purpose of this research is to study if social media marketing can have an effect on luxuries brands perception in consumers mind and if social media can influence consumers purchase intention. READ MORE
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2. Complex Communiczative Challenges. Internal Communication and the role of the managers at Volvo Information Technology
University essay from Göteborgs universitet/Institutionen för journalistik och masskommunikationAbstract : Title Complex Communicative Challenges – Internal Communication and the role of the managers at Volvo Information Technology Authors Maja Dizdar & Hanne Johansson Course Final thesis in Science of Media and Communications. (Examensarbete i Medie- och kommunikationsvetenskap) The Department of Journalism and Mass Communication, University of Gothenburg Semester Spring semester 2008 Tutor Bengt Johansson Number of pages 62 Aim The aim of this study is to identify factors that might affect the managers’ ability to communicate in order to explain why there is an overall impression that important information does not reach everyone intended at Volvo IT. READ MORE
