Essays about: "thesis title related on brand"

Showing result 1 - 5 of 13 essays containing the words thesis title related on brand.

  1. 1. Factors Affecting Consumers’ Purchase Intention towards Smartphone of The Chinese Brands

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Yi Wei; Jiaying Zhu; [2020]
    Keywords : Country-of-origin; Perceived brand quality; Chinese brands; Subjective knowledge; Price sensitivity;

    Abstract : Abstract Date: 2020/06/09 Level: Master Thesis in Business Administration, 15 credits. Institution: School of Business, Society and Engineering, Mälardalen University. READ MORE

  2. 2. Configuring the Corporate Accelerator for Synergies: A Multiple Case Study on the Relation Between Configurations of Corporate Accelerators and Potential for Synergies with Startup Support Institutions

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Gustaf Åkerman; Jacob Szemberg; [2019]
    Keywords : Corporate Accelerator; Startup Engagement; Corporate Entrepreneurship; Synergies; Open Innovation; Business and Economics;

    Abstract : Title: CONFIGURING THE CORPORATE ACCELERATOR FOR SYNERGIES: A Multiple Case Study on the Relation Between Configurations of Corporate Accelerators and Potential for Synergies with Startup Support Institutions Date of the seminar: 27 May, 2019 Course: ENTN39 Master’s Programme in Entrepreneurship and Innovation, Internship and Degree Project (Master’s thesis 15 ECTS) Authors: Jacob Szemberg and Gustaf Åkerman Supervisor: Ass. Professor Sotaro Shibayama Examiner: Ass. READ MORE

  3. 3. Activating A Brands Track Record Using Retro Branding

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Niklas Heed; Malte Bäck; [2019]
    Keywords : Retro Branding; Retro Brand; Brand Track Record; Strategic Brand Management; Social Sciences;

    Abstract : Title: Activating a Brands Track Record using Retro Branding; Looking to the Past to Shape the Future. Date of Seminar: 2019-06-03 Course: BUSN39 Degree Project in Global Marketing Authors: Malte Bäck & Niklas Heed Supervisor: Mats Urde Keywords: Retro Branding, Retro Brand, Brand Track Record, Strategic Brand Management Purpose: The purpose of this thesis is to explore the phenomenon of retro branding and how it can activate a corporate brands track record, from a strategic brand management perspective. READ MORE

  4. 4. Logo colors in relation to a product - Does it have an impact on consumer attitudes? A quantitative study.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Pontus Nylander; Joel Wallgren; [2017]
    Keywords : Logo; colors; consumer attitudes; ABC-model; congruence;

    Abstract : Course/Level: 2FE21E, Undergraduate Bachelor Thesis Authors: Pontus Nylander and Joel Wallgren Date: 2017-05-24 Tutor: Viktor Magnusson Examiner: Åsa Devine Title: Logo colors in relation to a product - Does it have an impact on consumer attitudes? A quantitative study. Keywords: Logo, colors, consumer attitudes, ABC-model, congruence. READ MORE

  5. 5. #Hashtag: the implication of it as a marketing tool on brand awareness in Twitter: A Study on the Sportswear Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Farhan Rashid Ahmed Ansari; Bochen Zhang; Sky Preedanon; [2016]
    Keywords : Business and Economics;

    Abstract : Title: #Hashtag: the implication of it as a marketing tool on brand awareness in Twitter: A Study on the Sportswear Industry Date of the Seminar: 31 May 2016 Course: BUSN 39 Degree project in Global Marketing, Master Thesis Authors: Bochen Zhang, Farhan Rashid Ahmed Ansari, Sky Preedanon Supervisor: Veronika Tarnovskaya Thesis purpose: The Purpose of this thesis is to explore how companies can use hashtags as a communication strategy to raise brand awareness. This research aims to develop a framework for practitioners to create effective hashtags that function as marketing communication tool. READ MORE