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Showing result 1 - 5 of 15 essays matching the above criteria.

1. 1. The Impact of Corporate Social Responsibility DiversityEquity and Inclusion efforts on Brand Image

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Omar Khalafallah; Semhar Weldesylasie; [2023]
   Keywords : CSR; corporate social responsibility; diversity; equity and inclusion; trust; commitment; brand image;

   Abstract : Abstract Date:                         2023-05-30 Level:                        Master Thesis in Business Administration, 15 HP Institution:                School of Business, Society and Engineering, Mälardalen University  Authors:                    Omar Khalafallah, Semhar Weldesylasie  Title:                          The Impact of Corporate Social Responsibility Diversity Equity and Inclusion efforts on Brand Image. Supervisor:                Rana Mostaghel Keywords:                  CSR, corporate social responsibility, diversity, equity and inclusion, trust, commitment, brand image. READ MORE

3. 2. Factors Affecting Consumers’ Purchase Intention towards Smartphone of The Chinese Brands

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Yi Wei; Jiaying Zhu; [2020]
   Keywords : Country-of-origin; Perceived brand quality; Chinese brands; Subjective knowledge; Price sensitivity;

   Abstract : Abstract Date: 2020/06/09 Level: Master Thesis in Business Administration, 15 credits. Institution: School of Business, Society and Engineering, Mälardalen University. READ MORE

4. 3. The perceived innovativeness of the manufacturing process and perceived product quality. The case of creative and technology-intensive industries.

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Joanna Pilawa; Federica Piccone; [2020]
   Keywords : manufacturing process; perceived innovativeness; perceived quality; Business and Economics;

   Abstract : Title: The perceived innovativeness of the manufacturing process and perceived product quality. The case of creative and technology-intensive industries. READ MORE

5. 4. Configuring the Corporate Accelerator for Synergies: A Multiple Case Study on the Relation Between Configurations of Corporate Accelerators and Potential for Synergies with Startup Support Institutions

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Gustaf Åkerman; Jacob Szemberg; [2019]
   Keywords : Corporate Accelerator; Startup Engagement; Corporate Entrepreneurship; Synergies; Open Innovation; Business and Economics;

   Abstract : Title: CONFIGURING THE CORPORATE ACCELERATOR FOR SYNERGIES: A Multiple Case Study on the Relation Between Configurations of Corporate Accelerators and Potential for Synergies with Startup Support Institutions Date of the seminar: 27 May, 2019 Course: ENTN39 Master’s Programme in Entrepreneurship and Innovation, Internship and Degree Project (Master’s thesis 15 ECTS) Authors: Jacob Szemberg and Gustaf Åkerman Supervisor: Ass. Professor Sotaro Shibayama Examiner: Ass. READ MORE

6. 5. Activating A Brands Track Record Using Retro Branding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Niklas Heed; Malte Bäck; [2019]
   Keywords : Retro Branding; Retro Brand; Brand Track Record; Strategic Brand Management; Social Sciences;

   Abstract : Title: Activating a Brands Track Record using Retro Branding; Looking to the Past to Shape the Future. Date of Seminar: 2019-06-03 Course: BUSN39 Degree Project in Global Marketing Authors: Malte Bäck & Niklas Heed Supervisor: Mats Urde Keywords: Retro Branding, Retro Brand, Brand Track Record, Strategic Brand Management Purpose: The purpose of this thesis is to explore the phenomenon of retro branding and how it can activate a corporate brands track record, from a strategic brand management perspective. READ MORE