Essays about: "thesis topic ADVERTISING"

Showing result 1 - 5 of 18 essays containing the words thesis topic ADVERTISING.

  1. 1. Avoiding Personalized Ads on Social Media : Understanding how YouTube users experience personalized advertising and what leads to ad avoidance in the context of personalization

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Andrada Miia; Kaili Dong; [2019]
    Keywords : Personalization; Personalized ads; Advertising; Ad avoidance; Avoidance; Social Media; Social Media Advertising;

    Abstract : Recent trends and developments in the fields of Big Data, Machine Learning, and Artificial Intelligence are completely transforming the way brands are engaging and communicating with their audience, allowing more personalized communications than ever. With the spread of social networking sites, such as Facebook, YouTube or Instagram a new opportunity arises for companies to connect to their consumers. READ MORE

  2. 2. The Gender of Kinder-Chocolate : A Visual Analysis of TV Commercials and the Representation of Gender and Children

    University essay from Linköpings universitet/Tema Barn

    Author : Alexia Langas; [2018]
    Keywords : gender; children; commercials; Kinder; visual analysis;

    Abstract : This thesis examines the gender portrayal of gender in relation to children in TV commercials by the brand Kinder. Gender, Advertising and children are three topics that in relation to each other are a highly important study topic. READ MORE

  3. 3. Virtual Reality for the Case of Charity - Effects of using Virtual Reality as a marketing tool for charitable causes

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Alexandra Herron; Julie Rosenthal Brydolf; [2017]
    Keywords : Presence; Social Marketing; Virtual Reality; Empathy; Signalling theory;

    Abstract : Praised for its ability to elicit a sense of being in another world for a brief moment, Virtual Reality technology (VR) has attracted innovative minds across a great variety of industries. Seeing the world through someone else's eyes has suddenly become possible, leading to new possibilities for marketers. READ MORE

  4. 4. Brand Avoidance : A study focusing on Marketing Communication within the Sportswear Industry in Sweden

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Anna-Sara Holmström; Therese Almqvist; Moa Forsberg; [2016]
    Keywords : Brand Avoidance; Anti-consumption; Advertising; Marketing Communication; Sportswear Industry;

    Abstract : Background Until today, branding in positive forms has been widely researched. It has been studied why consumers choose certain brands and how companies can increase brand loyalty. On the other hand, literature lacks studies on negative branding, which now becomes more interesting to gain more knowledge about. READ MORE

  5. 5. Standardization vs. Adaption within Advertising

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alexander Fredholm; Saba Slatiel; [2015]
    Keywords : Culture; International Advertising; MNC; Emergent Markets and Standardization vs. Adaption; Business and Economics;

    Abstract : Purpose: The purpose of the thesis is to fill the research gap as previous research on the topic of interest lacks a country specific research on how culture effects standardization vs. adaptation by MNCs in emergent markets, in context to a specific advertising strategy. READ MORE