Essays about: "thesis topic ADVERTISING"

Showing result 11 - 15 of 17 essays containing the words thesis topic ADVERTISING.

  1. 11. Behavioural advertising on Facebook : the users perspective regarding leisure industry

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Jean-Marc Desfougères; Valentin Bloux; [2011]
    Keywords : behavioural; advertising; intelligent marketing; social networks; targeted advertising; products promotion; Facebook;

    Abstract : Title: Behavioural advertising on Facebook: The user perspective regarding leisure industry.Authors: Jean-Marc Desfougères and Valentin BlouxSupervisor: Albert Thor MagnussonLevel: Bachelor Thesis in Business Administration MarketingKey Words: Behavioural advertising, Facebook, privacy, online consumer behaviour, social network, leisure industry, targeting. READ MORE

  2. 12. The Dimensions of Involvement: How They Relate to Fashion Buying Behavior

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Philippa Ahlström; Robin Fischer; [2011]
    Keywords : Brand category choice; Buying behavior; Fashion involvement; Information search behavior; Involvement dimensions;

    Abstract : Involvement with products is a topic that has been studied thoroughly during the last decades. When reviewing the literature, we found that involvement can be divided into four different dimensions: product, brand, consumption and advertising involvement. READ MORE

  3. 13. Brands in M&A. Do brand-heavy acquisitions lead to value destruction?

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Fredrik Lundevik; Kristoffer Labuc; [2011]
    Keywords : Brands; M A;

    Abstract : Brands are often considered to be a critical asset for companies, and according to previous research, this asset class represents almost 9.8% of the value in merger and acquisition (M&A) transactions. READ MORE

  4. 14. The Public Service Broadcaster of Lithuania in the Era of Commercialization

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Monika Tichonovaite; [2011]
    Keywords : public service broadcasting; commercialization; privatization; concentration; internationalization; Lithuania; programmes diversity;

    Abstract : The television industry in Lithuania is analyzed in this thesis with a focus on the impact of commercialization on the public service broadcaster. The purpose of the research paper is to describe the impact of the changing market on the public service broadcaster of Lithuania using as theoretical framework the approach of the political economy of the media and communication and quantitative methods. READ MORE

  5. 15. Implementing best practices for fraud detection on an online advertising platform

    University essay from Chalmers tekniska högskola/Institutionen för data- och informationsteknik

    Author : Martin Häger; Torsten Landergren; [2010]
    Keywords : data mining; machine learning; classification; click fraud; impression; data mining; maskininlärning; klassificering; klickbedrägeri; impression;

    Abstract : Fraud against online advertisements, most notably click fraud, is a problemthat in recent years has gained attention as a serious threat to the advertisingindustry. In 2007, Google Inc. READ MORE