Essays about: "thesis topic ADVERTISING"

Showing result 11 - 15 of 19 essays containing the words thesis topic ADVERTISING.

  1. 11. Global marketing advertising with cultural differences : How can global companies better address cultural differences in marketing advertising in the Middle East?

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Ismail Cimendag; Erkan Yalcin; [2012]
    Keywords : Globalisation; Global; International Marketing; Culture; cultural difference; Middle East; Global companies;

    Abstract : The authors realized the importance of being flexible in cultural values in the current environment of today’s economy. This environment is called ‘globalization’ that has become an interesting topic in the academic world. Beyond the different challenges, the most important challenge regarding to the thesis topic is the cultural challenge. READ MORE

  2. 12. Direct-To-Consumer Advertising of Prescription Drugs : An Ethical Assessment

    University essay from Linköpings universitet/Centrum för tillämpad etik

    Author : Farrah Chini; [2011]
    Keywords : advertising; prescription drugs; ethics;

    Abstract : Direct-to-Consumer Advertising (DTCA) of prescription drugs has been a consistent controversial topic extensively debated in scholarly work by many authors. This thesis compares the arguments made by the proponents and opponents of this debate and comes to a conclusion that there is less justification in claims that DTCA benefits society. READ MORE

  3. 13. Behavioural advertising on Facebook : the users perspective regarding leisure industry

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Jean-Marc Desfougères; Valentin Bloux; [2011]
    Keywords : behavioural; advertising; intelligent marketing; social networks; targeted advertising; products promotion; Facebook;

    Abstract : Title: Behavioural advertising on Facebook: The user perspective regarding leisure industry.Authors: Jean-Marc Desfougères and Valentin BlouxSupervisor: Albert Thor MagnussonLevel: Bachelor Thesis in Business Administration MarketingKey Words: Behavioural advertising, Facebook, privacy, online consumer behaviour, social network, leisure industry, targeting. READ MORE

  4. 14. The Dimensions of Involvement: How They Relate to Fashion Buying Behavior

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Philippa Ahlström; Robin Fischer; [2011]
    Keywords : Brand category choice; Buying behavior; Fashion involvement; Information search behavior; Involvement dimensions;

    Abstract : Involvement with products is a topic that has been studied thoroughly during the last decades. When reviewing the literature, we found that involvement can be divided into four different dimensions: product, brand, consumption and advertising involvement. READ MORE

  5. 15. Brands in M&A. Do brand-heavy acquisitions lead to value destruction?

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Fredrik Lundevik; Kristoffer Labuc; [2011]
    Keywords : Brands; M A;

    Abstract : Brands are often considered to be a critical asset for companies, and according to previous research, this asset class represents almost 9.8% of the value in merger and acquisition (M&A) transactions. READ MORE