Essays about: "thesis topic ADVERTISING"
Showing result 6 - 10 of 34 essays containing the words thesis topic ADVERTISING.
-
6. White Nicotine Pouches of Freedom?
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : In today’s digital climate, consumers are constantly exposed to marketing and communication from companies and organisations. The increase in marketing has subsequently led to the birth of new, and in some cases, misleading advertising strategies, such as Greenwashing and Healthwashing. READ MORE
-
7. Holoportation: a qualitative study on the NextGen communication channel
University essay from Linnéuniversitetet/Institutionen för informatik (IK)Abstract : Purpose: The objectives of this thesis was to examine and discuss the existing interpersonal communication and the impact it has when utilising current technology to communicate remotely. Once the situation was studied, it was possible to analyse the perception and usability of NextGen communication, specifically holoportation, which can have in five different industries. READ MORE
-
8. Fostering mindful consumption with mindfulness training - A qualitative study of the perceived effects of mindfulness training and education on consumers decision-making and consumption behavior
University essay from Göteborgs universitet/Graduate SchoolAbstract : Overconsumption has grown into one of the main planetary issues in post-modern society. Mindless consumption along with consumption in the purpose of fulfillment are argued to be two of the main underlying reasons behind this unmanageable behavior of consumers. READ MORE
-
9. Generation Y’s attitude towards femvertising in cosmetics: women empowerment or purplewashing? : A mono-method qualitative study
University essay from Umeå universitet/FöretagsekonomiAbstract : In recent years, femvertising has become a new issue of interest for companies, specifically in areas targeting women. Indeed, some companies in the cosmetics industry, such as Dove - a pioneer in the field - have been addressing the representation of women in advertising by tackling issues of equality, inclusiveness, and self-acceptance. READ MORE
-
10. Digital advertising on a regulated market : A multiple-case study in the Swedish alcohol industry
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : In regulated markets companies must comply with various rules, standards, and approval protocols to avoid expensive lack-of-compliance costs. Such regulations often limit the ability of companies to advertise and thereby reach out to consumers. READ MORE