Essays about: "thesis topic corporate communication"

Showing result 1 - 5 of 23 essays containing the words thesis topic corporate communication.

  1. 1. Selling with Personality: The Role of Personal Branding in B2B Social Selling : An Exploratory Study of Personal Branding for B2B sales personnel.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Linnea Mundorf; Ebba Friberg; Selina Johansson; [2023]
    Keywords : Personal Branding; Social Selling; Business-to-Business; B2B; Sales Personnel; LinkedIn; Corporate Branding;

    Abstract : This research aims to facilitate sales personnel and companies in understanding the interrelation of personal branding within sales and how it should be utilized effectively. Thus, the thesis explores how sales personnel develop and communicate their personal brand, and additionally how personal branding relates to social selling in a B2B context. READ MORE

  3. 2. Analysing CSR reporting over the years, company size, region, and sector through dictionary-based text mining

    University essay from Högskolan Dalarna/Institutionen för information och teknik

    Author : Anuj Singhvi; Dorna Jahangoshay Sarijlou; [2023]
    Keywords : Corporate Social Responsibility; Sustainability Reporting; Natural Language Processing; Text Mining; CSR Dictionaries;

    Abstract : As Corporate Social Responsibility (CSR) reports become more prevalent and systematised, there is a strong need to develop approaches that seek to analyse the contents of these reports. In this thesis, we present two valuable contributions. READ MORE

  4. 3. Hostile Takeover Landscape: Analysing Cultural and Regulatory Differences, Corporate Governance and Ownership Structures in Sweden and the US

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Emna Amanda Khadri; Wuraola Okuwobi; [2023]
    Keywords : Hostile Takeovers; Regulatory; Corporate Governance; Ownership Structure;

    Abstract : This thesis aims to provide a comprehensive analysis of the cultural, regulatory, corporate, and ownership structure approaches to hostile takeovers in Sweden and the United States. It focuses on the recent Twitter takeover as a case study from a Swedish perspective, as it is a relevant example of the larger landscape of hostile takeovers. READ MORE

  5. 4. An Understanding for CSR Communication Strategies : A content analysis of furniture & interior retailers CSR communication strategies

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Oskar Sörman; Joel Karlsson; [2022]
    Keywords : Triple Bottom Line TBL ; Corporate Social Responsibility CSR ; Communication; Furniture and Interior Retailers; Business Ethics; Sustainability;

    Abstract : The increased interest and awareness of sustainability from an consumer perspective has also implicated increased interest among furniture and interior retailers. Sustainability does not only imply environmentally friendly products and have become a discussed topic in multiple contexts. READ MORE

  6. 5. Sustainability and Corporate Branding: shotgun wedding or match made in heaven?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Roosmarijn Morgans; Teodora Hertanu; [2021]
    Keywords : Sustainability; Corporate Branding; Internal Communication; Employees; Business and Economics;

    Abstract : Purpose: The purpose of this thesis is to gain a better understanding of the interplay between sustainability and corporate branding internally in organisations. By studying how internal communication contributes to the employees’ perception of these concepts, we aspire for this research to result in a greater comprehension of the role of internal communication in relation to sustainability and corporate branding. READ MORE