Essays about: "thesis topic corporate image"

Showing result 1 - 5 of 9 essays containing the words thesis topic corporate image.

  1. 1. Understanding the role of Socio-Emotional Wealth (SEW) on CSR : A single case study of Saudi Arabian family-owned businesses

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Ziad Darraki; Saravanan Pandurangan; [2022]
    Keywords : SEW; CSR; Family firms; SEW perspective; CSR activities;

    Abstract : Introduction: In family businesses, previous literature does not discuss about the connection between Corporate Social Responsibility (CSR) activities and Socio-Emotional Wealth (SEW). Therefore, this research provides the role of SEW on CSR activities in family businesses. READ MORE

  3. 2. Generation Y’s attitude towards femvertising in cosmetics: women empowerment or purplewashing? : A mono-method qualitative study

    University essay from Umeå universitet/Företagsekonomi

    Author : Margot Descouens; Valentine Gerbault; [2021]
    Keywords : femvertising; social brand activism; purplewashing; Generation Y; social media; Instagram; cosmetics industry;

    Abstract : In recent years, femvertising has become a new issue of interest for companies, specifically in areas targeting women. Indeed, some companies in the cosmetics industry, such as Dove - a pioneer in the field - have been addressing the representation of women in advertising by tackling issues of equality, inclusiveness, and self-acceptance. READ MORE

  4. 3. USER GENERATED CONTENT IN THE DESTINATION IMAGE PRESENTATION : THE DESTINATION VIENNA

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Natalie Lindgren; [2021]
    Keywords : UGC; SOR; EVM;

    Abstract : UGC has become an important part of traveling both for the companies and for the travellers themselves. The topic is currently at its forefront of research, which makes the area of study even more relevant. Followed by the development of social media in the corporate world and especially its major part in the everyday life of Generation Y. READ MORE

  5. 4. Beware. Your good intentions might just come back to haunt you : an exploratory study examining sensitive CSR initiatives’ influence on brand image

    University essay from Högskolan Kristianstad/Avdelningen för ekonomi

    Author : Jennifer Eriksson; Johanna Henriksson; [2016]
    Keywords : Corporate social responsibility CSR ; political CSR; brand image; refugee crisis; sensitivity;

    Abstract : The refugee crisis is a current and wildly debated topic in the Swedish society today. As a result, companies that engage themselves in the topic experience both positive and negative reactions. Theory suggests that CSR initiatives in a western context suffer a greater risk of being interpreted as political. READ MORE

  6. 5. How to apply inventory management in a PC company : A case study of Lenovo Company

    University essay from Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

    Author : Yiwen Qi; Amin Xu; [2014]
    Keywords : ;

    Abstract : In recent years, Inventory management has become one of the most importantparts in a company supply chain management. For a company, how to get effectiveand reasonable inventory management to reduce production costs becomes animportant topic in today's enterprise management. READ MORE