Essays about: "thesis topic in business administration about marketing"

Found 5 essays containing the words thesis topic in business administration about marketing.

  1. 1. The Internet and Marketing : A case study of SmartGuy AB. and PostNord AB

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Ashenafi Tesema Degefie; Adukwei Allotey Naa; [2013]
    Keywords : Internet Marketing; E-marketing; Business Strategy; Marketing Mix; Porter’s Five Forces Model; Competitive Forces; E-commerce; SmartGuy AB.; PostNord AB.; Posten.;

    Abstract : ABSTRACT Title: The Internet and Marketing: A case study of SmartGuy AB. and PostNord AB. Level: D-Level Final Master Thesis in Business Administration Authors: Naa A. Allotey and Ashenafi T. READ MORE

  2. 2. Behavioural advertising on Facebook : the users perspective regarding leisure industry

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Jean-Marc Desfougères; Valentin Bloux; [2011]
    Keywords : behavioural; advertising; intelligent marketing; social networks; targeted advertising; products promotion; Facebook;

    Abstract : Title: Behavioural advertising on Facebook: The user perspective regarding leisure industry. Authors: Jean-Marc Desfougères and Valentin Bloux Supervisor: Albert Thor Magnusson Level: Bachelor Thesis in Business Administration Marketing Key Words: Behavioural advertising, Facebook, privacy, online consumer behaviour, social network, leisure industry, targeting. READ MORE

  3. 3. French luxury companies: Challenge to design E-Commerce without affecting their brand image

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Paul LASSALLE; Clément LEMAIRE; [2010]
    Keywords : Marketing; luxury companies; french; e-commerce; brand image; E-merchandising; E-CRM; Louis Vuitton; Luxury market; French market; Website; Brand and Reputation;

    Abstract : Title: French luxury companies: Challenge to do E-Commerce withoutaffecting their brand image Authors: Clément LEMAIRE and Paul LASSALLE Supervisor: Jean-Charles Languilaire Level: Bachelor Thesis in Business Administration, Marketing Key words: Marketing, E-commerce, E-merchandising, E-CRM, Louis Vuitton, Luxury market, French market, Website, Brand and Reputation Purpose: How French luxury companies, in a context of changing demand, use the e-commerce without affecting the image of their brand? Method: In the method we explain that we decide to use a descriptive method of research. We collect secondary data from our University Library and primary data from our observation of Louis Vuitton website. READ MORE

  4. 4. An Analysis of Marketing Strategies of an Integrated Facility Services Company : The Case of ISS, Sweden

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Collins Nwakanma Amanze; Sondengam B.K.A; [2008]
    Keywords : International Service System ISS ; Integrated Facility; Marketing strategy; strategy; Environmental Management Standard EMS ;

    Abstract : TOPIC: An Analysis of Marketing Strategies of an Integrated Facility Services Company: The Case of ISS, Sweden AUTHORS: Collins Nwakanma Amanze, Sondengam B.K. READ MORE

  5. 5. Title : Potentials of Insurance Market Development in Jizzak region

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Shuhrat Abdullaev; Sharof Abdurahmonov; [2007]
    Keywords : Marketing; Insurance; Management;

    Abstract : Title: Potentials of Insurance Market Development in Jizzak region Authors: Shuhrat Abdulaev, Sharof Abdurahmonov Supervisor: Anders Hederstierna Department: Business Administration, Blekinge Technology Institute Course: Master’s thesis in Business Administration, 10 credits Background and Problem Discussion: The main reasons why we have chosen this topic “Potentials of insurance market development in Jizzak region” for our thesis are the followings: 1) Strong and Competitive insurance market is one of the essential parts of well-developed market economy. How to reach well-developed insurance market is a complex problem that the economy of Uzbekistan is facing now. READ MORE