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Showing result 1 - 5 of 113 essays matching the above criteria.

  1. 1. THE ROLE OF SOCIAL MEDIA FASHION  INFLUENCERS ON GEN Z CONSUMERS LAST MINUTE HOLIDAY SHOPPING : A qualitative study on gen z consumers purchase behavior on fast-fashion retailer  

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Tracy Najjuko; [2023]
    Keywords : Consumer behavior; Purchase intention; Social media; Influencers; Fashion; Fast-fashion;

    Abstract : The online activities on social media have become a popular beverage among female gen zers in Sweden, as they rely on the platforms to recieve the information they need when evaluating a fashion purchase. This research aims to investigate the consumer last-minute holiday shopping on fast-fashion brands, and how the online fashion influencer could impact them in such occasions. READ MORE

  3. 2. Do consumers trust it? : Exploring consumers trust in artificial intelligence personalization

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ebba Viberg; Louise Halldén; [2023]
    Keywords : Artificial Intelligence; personalization; Artificial Intelligence personalization; consumer trust; integrity; ethics; acceptance; marketing;

    Abstract : Background: Artificial intelligence (AI) personalization approaches can increasingly be seen used in society today from businesses using it to analyze the behavior of their consumers to consumers using it to find for example jobs that match their persona. AI personalization delivers unique messages to an individual based on their previous data to improve the consumer experience. READ MORE

  4. 3. Sustainability Reporting and the developing role of the ESG/Sustainability Controller : A qualitative study among Swedish medium and large sized companies

    University essay from Umeå universitet/Företagsekonomi

    Author : Stefan Schaumberger; Vijitha Dasayanaka; [2023]
    Keywords : Sustainability; Sustainability Reporting; Sustainability Reporting Frameworks; Sustainability Reporting Unification; GRI; CSRD; ESG Controller; Sustainability Controller;

    Abstract : Sustainability is a universal topic that has gained in significance during the last decade due to the increased risks for society as well as the environment itself. Therefore, a lot more attention is given to how companies disclose upon their impact on environment, society and governance. READ MORE

  5. 4. Could Pricing Strategies in Different Regions Create a Sense of Division? : A Qualitative Study in the Pursuit of Scrutinizing European Individuals' Views on Penetration Pricing, Price Skimming, and Prestige Pricing Pertaining to a New Sugar-Sweetened Beverage

    University essay from Umeå universitet/Handelshögskolan vid Umeå universitet (USBE)

    Author : Zoltán János Tóth; [2023]
    Keywords : penetration pricing; price skimming; prestige pricing; the economic theory of buyer behaviour; pricing in marketing; marketing;

    Abstract : Background: To many customers, prices are mundane; however, marketers engage in casuistry to purport their product as superior to others by enticing prices. Prices are the most susceptible variable in the Marketing Mix. READ MORE

  6. 5. Living in an Immaterial World: An exploratory study on consumer value perceptions in metaverse settings

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Linn Henriksson; Ellen Svärdh; [2023]
    Keywords : metaverse; consumption-value theory; value perceptions; virtual consumption;

    Abstract : As sung by Madonna, "we are living in a material world" underscored by the consumption of physical goods. Beyond the glitz of materialism lies the grand problem of overconsumption, and correspondingly overproduction, of the world's finite resources. READ MORE