Essays about: "thesis topic in marketing research"

Showing result 21 - 25 of 113 essays containing the words thesis topic in marketing research.

1. 21. Digital advertising on a regulated market : A multiple-case study in the Swedish alcohol industry

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Wilhelm Borgstam; Dimitri Koido; [2021]
   Keywords : Digital Advertising; Brand Awareness; Regulated Markets; Market Regulations; Social Media Marketing; Digital Media Channels;

   Abstract : In regulated markets companies must comply with various rules, standards, and approval protocols to avoid expensive lack-of-compliance costs. Such regulations often limit the ability of companies to advertise and thereby reach out to consumers. READ MORE

3. 22. Ambush Branding: A reconceptualization of ambush marketing from the ambusher’s perspective

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Wouter Bruin; Viktor Sandberg; [2020]
   Keywords : Ambush branding; ambush marketing; sponsorship; brand identity; ethics; Business and Economics;

   Abstract : Thesis purpose: The purpose is to explore ambush marketing by reconceptualizing the phenomenon from the ambusher’s perspective in the context of mega sports events. Methodology: This study conducted a relativist ontology and a constructionist epistemology to allow for the most relevant interpretations of the empirical data. READ MORE

4. 23. Reconnect with readers : Does native advertising affect customer’s attitude towards online advertising?

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Sunisa Hemphoom; Karina Konrádi; [2020]
   Keywords : Native Advertising; Entertainment; Informativeness; Irritation; Credibility; Online Advertising; Attitude; Attitude Towards Advertising; Online Marketing;

   Abstract : Background - The thesis topic was selected because of the increased value of ads as a promotional tool and the growing avoidance arising from the exposure rate towards advertising. The principle of native advertising gives marketers a less intrusive pathway. READ MORE

5. 24. Impact of COVID-19 on pharmaceuticals industry to adapt digital marketing

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Khalid BM; Pulikanti Rani Priyanka; [2020]
   Keywords : Digital marketing; Pandemic; Pharma Industry; Challenges; and solutions.;

   Abstract : This master thesis was prompted by the overall interest in Digital marketing that has been growing since the last decade. During this pandemic time, we are interested to know about the impact of COVID-19 on pharmaceutical industry. READ MORE

6. 25. Mundane Resistance to Feminism

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sofie Tersmeden; Frida Andersson; [2020]
   Keywords : Feminism; Femvertising; Mundane Resistance; Brand Activism; Male Perspective; Business and Economics;

   Abstract : Title: Mundane Resistance to Feminism - Exploring men’s resistance to feminism through femvertising commercials Date of the Seminar: 2020-06-05 Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master Level Authors: Frida Andersson & Sofie Tersmeden Supervisor: Peter Svensson Key words: Feminism, Femvertising, Mundane Resistance, Brand Activism, Male Perspective. Thesis purpose: The purpose of this thesis is to investigate how men express mundane resistance to feminism, when being exposed to femvertising. READ MORE