Essays about: "thesis topic in marketing"

Showing result 1 - 5 of 110 essays containing the words thesis topic in marketing.

1. 1. The never-ending story : Discovering touch points and customer experiences along the customer journey

   University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

   Author : Daniel Francesco Lindberg; Tobias Vermeer; [2019]
   Keywords : customer journey; touch points; touchpoints; touch-points; customer experience; purchase-decision process; purchasing-decision process; digital marketing;

   Abstract : Today’s society is earmarked by developments in technology so drastic, that our lives are continuously changed, impacted and remolded. When thinking about how many impressions one goes through during a single day, the results will be uncountable. And at an increasing pace, many of these impressions are shifting to the digital realm. READ MORE

3. 2. How Marketing Managers Work with Social Media and Measure its Effectiveness : A multiple-case study focusing on the B2B context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Amanda Lindholm; Swic Carl-Fredrik; Alm Olivia; [2019]
   Keywords : Social media; Measurements; Effectiveness; Business-to-Business;

   Abstract : In the past few years, a topic that has caught much attention by academia is the rather new concept of ‘social media’. Today, it is expected by business-to-business organizations to involve social media in their marketing activities. READ MORE

4. 3. DO CONSUMERS BELIEVE EACH OTHER ONLINE? : A study of how consumers assess credibility of brand-related UGC

   University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

   Author : Rebecca Ketola; Sandra Norrman; [2019]
   Keywords : UGC; brand-related UGC; user-generated content; consumer-generated content; consumer power; consumer response; e-WOM; brand perception; co-creation; brand communication; UGC marketing; brand management; communication process; credibility;

   Abstract : With the gradual rise of Web-2.0 based platforms, Internet users were given the possibility to interact with each other in virtual communities. READ MORE

5. 4. Tourists’ expectations of their encounter with indigenous communities in the context of indigenous tourism: Western tourists’online reviews of OvaHimba cultural villages in Namibia

   University essay from Lunds universitet/Sociologi

   Author : Fredrika Sweno; [2019]
   Keywords : indigenous tourism; authenticity; Namibia; tripadvisor reviews; western tourists; cultural exoticism; Social Sciences;

   Abstract : Indigenous tourism is a debated topic as the lifestyle and culture of indigenous groups are increasingly being promoted as tourist attractions, especially by tourism promotors targeting tourists in more developed countries. Indigenous tourism has become a widely adopted approach used to generate income for indigenous communities, and to the countries in which they are located. READ MORE

6. 5. The Green Marketing Mix and its influence on organic (green) food consumption : A study from the food retailer perspective

   University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

   Author : Gessica Aguirre Plasencia; [2019]
   Keywords : green marketing mix; green product; green price; green place; organic food consumption; green consumers; non-green consumers.;

   Abstract : This thesis seeks to address the topic of how the leading Swedish food retailers applied the 4 Ps of the green marketing mix (product, price, promotion, place) when offering organic food. Firstly, the food retailers segment all the consumers in different categories, but the green consumer is not one of them. READ MORE