Essays about: "thesis topic in marketing"

Showing result 1 - 5 of 107 essays containing the words thesis topic in marketing.

  1. 1. How Marketing Managers Work with Social Media and Measure its Effectiveness : A multiple-case study focusing on the B2B context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Lindholm; Swic Carl-Fredrik; Alm Olivia; [2019]
    Keywords : Social media; Measurements; Effectiveness; Business-to-Business;

    Abstract : In the past few years, a topic that has caught much attention by academia is the rather new concept of ‘social media’. Today, it is expected by business-to-business organizations to involve social media in their marketing activities. READ MORE

  2. 2. DO CONSUMERS BELIEVE EACH OTHER ONLINE? : A study of how consumers assess credibility of brand-related UGC

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Rebecca Ketola; Sandra Norrman; [2019]
    Keywords : UGC; brand-related UGC; user-generated content; consumer-generated content; consumer power; consumer response; e-WOM; brand perception; co-creation; brand communication; UGC marketing; brand management; communication process; credibility;

    Abstract : With the gradual rise of Web-2.0 based platforms, Internet users were given the possibility to interact with each other in virtual communities. READ MORE

  3. 3. Tourists’ expectations of their encounter with indigenous communities in the context of indigenous tourism: Western tourists’online reviews of OvaHimba cultural villages in Namibia

    University essay from Lunds universitet/Sociologi

    Author : Fredrika Sweno; [2019]
    Keywords : indigenous tourism; authenticity; Namibia; tripadvisor reviews; western tourists; cultural exoticism; Social Sciences;

    Abstract : Indigenous tourism is a debated topic as the lifestyle and culture of indigenous groups are increasingly being promoted as tourist attractions, especially by tourism promotors targeting tourists in more developed countries. Indigenous tourism has become a widely adopted approach used to generate income for indigenous communities, and to the countries in which they are located. READ MORE

  4. 4. Attractive, annoying or apathetic: Exploring the perception of the contemporary phenomenon of vegan advertisement : The associations of students in the south of Sweden with as vegan advertised assets

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Antoine Marquot; Carolin Meyer; [2019]
    Keywords : Vegan; consumer-based marketing; green marketing; sequential exploratory strategy research;

    Abstract : The proliferation of attention given to environmental issues in politics, the media and economics is distinctive for one of the biggest trend movement of the last decades. Past studies have focused on researching green marketing as an emerging topic of importance. READ MORE

  5. 5. Interconnectivity between Success Factors in the Front End of Innovation

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tessa Willianne van Oostrum; Fiona Westermeier; [2019]
    Keywords : Front End of Innovation; Customer Involvement; Integration; Interconnection; Cross-functional collaboration; Business and Economics;

    Abstract : The aim of this thesis is to answer the question how the interconnection of two success factors contribute to the individual elements of the Front End of Innovation, as identified by Koen et al. (2001). The distinguished success factors are; the integration of marketing & sales and research & development, and customer involvement (Florén et al. READ MORE