Essays about: "thesis topic in marketing"

Showing result 1 - 5 of 101 essays containing the words thesis topic in marketing.

  1. 1. Tourists’ expectations of their encounter with indigenous communities in the context of indigenous tourism: Western tourists’online reviews of OvaHimba cultural villages in Namibia

    University essay from Lunds universitet/Sociologi

    Author : Fredrika Sweno; [2019]
    Keywords : indigenous tourism; authenticity; Namibia; tripadvisor reviews; western tourists; cultural exoticism; Social Sciences;

    Abstract : Indigenous tourism is a debated topic as the lifestyle and culture of indigenous groups are increasingly being promoted as tourist attractions, especially by tourism promotors targeting tourists in more developed countries. Indigenous tourism has become a widely adopted approach used to generate income for indigenous communities, and to the countries in which they are located. READ MORE

  2. 2. Where are you? : A qualitative investigation of self-service technology in the hotel industry

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Sara Fredriksson; Anna Schmidt; [2019]
    Keywords : self-check-in; SST in the hotel industry; SST customer roles; attitude towards SST; value creation in SST encounters; SST co-production;

    Abstract : Throughout the last years, the service encounter has gone through drastic changes due to rapid technological developments. The research area of service marketing is therefore putting a stronger focus on the academic field of technology-infused service encounters. READ MORE

  3. 3. Why consumers buy BOGO-products. : an exploratory study of philanthropy-linkedproducts in retail stores.

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi; Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Hanna Bruhn; Julia Rosberg; [2019]
    Keywords : Ethical consumption; BOGO-products; corporate philanthropy; CSR; millennials;

    Abstract : More and more consumers have become socially conscious when choosing which retailer to buy from; thus many retailers have increased their engagement in Corporate Social Responsibility (CSR) activities. One common form of CSR activity within companies is philanthropy, or corporate philanthropy, where companies aim to donate to charity or to take environmental and social issues into consideration. READ MORE

  4. 4. Social media adoption and usage : A study within the industrial sector in Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Madelene Sundlin; Mathilda Svensson; [2018]
    Keywords : Social media; social media adoption; business to business; industrial industry; social media usage;

    Abstract : Social media is considered an important marketing tool for B2B companies that are operating in the current decade (Andersson and Wikström, 2017; Brink, 2017; Itani, Agnihotri and Dingus, 2017). As social media has become a well-researched topic over the last decade, it has become more popular for businesses and individuals to use (Andersson and Wikstrom, 2017; Lacka and Chong, 2016; Michaelidou, Siamagka and Christodoulides, 2011). READ MORE

  5. 5. Athletes in the European Union - Towards Improved Protection of Image Rights

    University essay from Lunds universitet/Juridiska institutionen

    Author : Lotta Toivonen; [2018]
    Keywords : Sports law; EU law; Image rights; Intellectual Property; Trademark law; Article 165; Law and Political Science;

    Abstract : The topic of this thesis is the sports law attached to the image rights and intellectual property rights (IPR). The focus is more on the individual athletes when it comes to the commercial use of their image. In this work I study how the individual athletes’ right to their image might possibly be limited. READ MORE