Essays about: "thesis topic in marketing"

Showing result 1 - 5 of 113 essays containing the words thesis topic in marketing.

  1. 1. Reconnect with readers : Does native advertising affect customer’s attitude towards online advertising?

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Sunisa Hemphoom; Karina Konrádi; [2020]
    Keywords : Native Advertising; Entertainment; Informativeness; Irritation; Credibility; Online Advertising; Attitude; Attitude Towards Advertising; Online Marketing;

    Abstract : Background - The thesis topic was selected because of the increased value of ads as a promotional tool and the growing avoidance arising from the exposure rate towards advertising. The principle of native advertising gives marketers a less intrusive pathway. READ MORE

  2. 2. The phenomenon of advertising blindness : A qualitative case study of how a Swedish interior design company tailor their e-commerce marketing strategies to cope with the phenomenon of advertising blindness

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Linn Andersson; Cassandra Thomas; [2020]
    Keywords : Advertising blindness; Interior design; Online marketing strategies; Retail; Visual attention;

    Abstract : This bachelor thesis researches the question of “How do Swedish interior design companies tailor their e-commerce marketing strategies to cope with the phenomenon of advertising blindness?” through a qualitative case study. In order to conduct this research, relevant aspects of the phenomenon have been analysed in relation to actual marketing strategies. READ MORE

  3. 3. Keep calm and Die : Political satire in advertising, lessons from Slovakia

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Kristina Talabova; [2020]
    Keywords : Political satire; Advertising; Attitudes; Marketing Communications; Millennials;

    Abstract : Background: In the age of Millennials, when traditional advertising no longer holds the same power as before, an interesting trend has developed. Controversial politicians are on the rise and for-profit companies are starting to realize the opportunity to reach the hearts of Millennials with the use of political satire in advertising. READ MORE

  4. 4. The never-ending story : Discovering touch points and customer experiences along the customer journey

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Daniel Francesco Lindberg; Tobias Vermeer; [2019]
    Keywords : customer journey; touch points; touchpoints; touch-points; customer experience; purchase-decision process; purchasing-decision process; digital marketing;

    Abstract : Today’s society is earmarked by developments in technology so drastic, that our lives are continuously changed, impacted and remolded. When thinking about how many impressions one goes through during a single day, the results will be uncountable. And at an increasing pace, many of these impressions are shifting to the digital realm. READ MORE

  5. 5. How Marketing Managers Work with Social Media and Measure its Effectiveness : A multiple-case study focusing on the B2B context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Lindholm; Swic Carl-Fredrik; Alm Olivia; [2019]
    Keywords : Social media; Measurements; Effectiveness; Business-to-Business;

    Abstract : In the past few years, a topic that has caught much attention by academia is the rather new concept of ‘social media’. Today, it is expected by business-to-business organizations to involve social media in their marketing activities. READ MORE