Essays about: "thesis topic internationalisation"

Showing result 1 - 5 of 6 essays containing the words thesis topic internationalisation.

1. 1. Internationalisation through business ecosystems : What is the value of ecosystems in launching and growing digital firms in Europe?

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Raphael Diehm; Ngqabutho Siphambili; [2023]
   Keywords : Business ecosystem; born digital firms; value creation and capture; bottlenecks;

   Abstract : This thesis focus lies on the topic of business ecosystems and their use for digital firms in their internationalisation. The aim is to investigate the value creation and capture process for digital firms through the perspective of business ecosystems. READ MORE

3. 2. 'Made in China'- To Buy or Not to Buy, That is the Question : A Qualitative Study of the International Branding Strategies Chinese Firms can Implement to Gain Credibility in the Swedish Market

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Nellie Karlsson; Lina Carlberg; [2022]
   Keywords : Chinese Internationalisation; Chinese Brands; International Branding Strategies; Brand Establishment; Acquisitions; Brand Positioning; Brand Awareness; Brand Image; Credibility; Swedish Market;

   Abstract : There are major challenges for Chinese firms that may jeopardise the creation of credibility when establishing in the Swedish market. It is therefore important for Chinese firms to implement efficient international branding strategies that contribute to the formation of credibility for Chinese companies. READ MORE

4. 3. You miss 100% of the opportunities you do not exploit : A comparative study on how multi-national B2B’s manage risks and exploit opportunities in Ghana and Nigeria

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Drevell Linus; Liderfelt Henrik; Welin-Berger Adam; [2019]
   Keywords : Risk; opportunities; West-Africa; Ghana; Nigeria; internationalisation; networks; relationships; multi-national companies; knowledge;

   Abstract : The past decade's globalisation has become an increasingly important topic in international business. Firms, therefore, search for business opportunities in new markets, where the aim is to increase revenue. READ MORE

5. 4. BUSINESS RELATIONSHIPS IN THE INTERNATIONALIZATION PROCESS: : A case study of Wipf AG and their expansion to the US valve market

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Kaspar Schertenleib; Emelie Karlsson; [2015]
   Keywords : Internationalisation; Business Relationships; Relationship Management; Wipf AG; Internationalisierung; Geschäftsbeziehungen; Beziehungsmanagement; Wipf AG;

   Abstract : Research Questions Is there a connection between the internationalization process model and Wipf AG’s expanding to the US valve market? What roles do business relationships play in the internationalization process model? Purpose The aim of this thesis is to research the connection between the business network internationalization process theory and a real business case. The thesis researches furthermore the role of business relationships in the internationalization process in a network perspective. READ MORE

6. 5. Eastern Promises: Understanding the Internationalisation Process of Swedish Professional Service Firms

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Alexander Florén; Gabriel Lundström; [2013]
   Keywords : Internationalisation; Professional Service Firms; Internationalisation Process; Asia;

   Abstract : In this thesis, we deal with the internationalisation of Swedish Professional Service Firms (PSFs) expanding to Asia. The reason for the chosen topic is that the knowledge industry, and PSFs, is increasing in importance for all the western economies, including the Swedish economy. READ MORE