Essays about: "thesis topics of advertising"

Found 5 essays containing the words thesis topics of advertising.

1. 1. Ensuring Brand Safety by Using Contextual Text Features: A Study of Text Classification with BERT

   University essay from Uppsala universitet/Institutionen för lingvistik och filologi

   Author : Lingqing Song; [2023]
   Keywords : ;

   Abstract : When advertisements are placed on web pages, the context in which the advertisements are presented is important. For example, manufacturers of kitchen knives may not want their advertisement to appear in a news article about a knife-wielding murderer. READ MORE

3. 2. Academic library instruction on critical evaluation of sources and information : A content analysis of Swedish university library websites

   University essay from Uppsala universitet/Institutionen för ABM

   Author : Emma Johansen; [2022]
   Keywords : Academic library; Instruction; Critical thinking; Source evaluation; Information literacy; Media and information literacy; Content analysis; Website; Universitetsbibliotek; undervisning; kritiskt tänkande; källkritik; informationskompetens; medie- och informationskunnighet; innehållsanalys; webbplats;

   Abstract : This master thesis examines how Swedish university libraries are instructing their students on topics related to the critical evaluation of sources and information. The method of analysis was a quantitative and qualitative content analysis of the external websites of Sweden’s public university libraries to determine what modes of instruction are being offered, and how these services are being described and made accessible to their users. READ MORE

4. 3. The Impact of Language Barriers on Product Placement : A Qualitative Study Investigating Swedish Consumers’ Brand Recall and Brand Attitude Using Netflix Original Series

   University essay from Jönköping University

   Author : Jennifer Hertzberg; Louise Rask; [2021]
   Keywords : Product Placement; Brand Recall; Brand Attitude; Language Barriers;

   Abstract : Product placement has long been a popular advertising tool that is still heavily used in today’s market. Therefore, this thesis adds a new construct to the field of product placement, namely language barriers, to see if that can have an impact on consumers’ ability to perceive product placement, in terms of brand recall. READ MORE

5. 4. The Gender of Kinder-Chocolate : A Visual Analysis of TV Commercials and the Representation of Gender and Children

   University essay from Linköpings universitet/Tema Barn

   Author : Alexia Langas; [2018]
   Keywords : gender; children; commercials; Kinder; visual analysis;

   Abstract : This thesis examines the gender portrayal of gender in relation to children in TV commercials by the brand Kinder. Gender, Advertising and children are three topics that in relation to each other are a highly important study topic. READ MORE

6. 5. The Epic Fit: The Brand Building Process in a Dyadic Relationship

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Fredric Falk; Filip Ericsson; Viktor Siewert Holkert; [2016]
   Keywords : Actor-Network Theory; Dialectics; Brand Building; Advertising agency; Explorative study; Business and Economics;

   Abstract : Purpose: The purpose of this thesis is to develop an understanding of the way in which a brand is developed in a dyadic relationship with an external stakeholder. Theoretical: This thesis bases its theoretical framework on two main theoretical fields: Actor-Network Theory and dialectics. READ MORE