Essays about: "thesis topics of brand"

Showing result 1 - 5 of 30 essays containing the words thesis topics of brand.

  1. 1. Ensuring Brand Safety by Using Contextual Text Features: A Study of Text Classification with BERT

    University essay from Uppsala universitet/Institutionen för lingvistik och filologi

    Author : Lingqing Song; [2023]
    Keywords : ;

    Abstract : When advertisements are placed on web pages, the context in which the advertisements are presented is important. For example, manufacturers of kitchen knives may not want their advertisement to appear in a news article about a knife-wielding murderer. READ MORE

  3. 2. News Propaganda in Poland : Mixed Methods Analysis of the Online News Coverage About the Media Law Proposal Lex TVN

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Patrycja Treichel; [2022]
    Keywords : Lex TVN; news propaganda; Polish online news media; mixed methods approach; Propaganda Model theory; propaganda techniques;

    Abstract : The thesis investigates propaganda in the online news coverage about the media law proposal Lex TVN, committed to the Polish parliament in 2021. The mixed methods approach applied in the research is based on a novel analytical matrix combining the Propaganda Model theory (Herman & Chomsky, 1988) and modalities of propaganda techniques (Da San Martino et al. READ MORE

  4. 3. Staying Exclusively Connected : A qualitative study on how the modern luxury consumer experience luxury brands in a social media environment

    University essay from

    Author : Josefine Pålsson; Hannah Holtmo; [2022]
    Keywords : Luxury brands; Generation Z; Social media; Consumer experience. ; Lyxvarumärken; Generation Z; Social media; Konsumentupplevelse.;

    Abstract : The purpose of this thesis was to study how the modern luxury consumer, Generation Z, experiences luxury brands in a social media environment. The theoretical framework presents previous research that has been on the topics of luxury brands, Gen Z, social media and consumer experience. READ MORE

  5. 4. A Good Name Is Better Than Riches - A Single Case Study of Essity

    University essay from Göteborgs universitet/Graduate School

    Author : Elma Hodzic; Linnéa Egertz; [2021-07-06]
    Keywords : Social Media; Brand Awareness; Corporate Brand; B2B Brand; Influencing Factors;

    Abstract : This qualitative single case study aims to examine the concept of brand awareness on social media for a corporate brand. To achieve this, the research was conducted in collaboration with the global hygiene and health company Essity, mainly targeting B2B customers. READ MORE

  6. 5. The Kiruna town move : Unearthing the possibilities for full-scale fire tests

    University essay from Luleå tekniska universitet/Byggkonstruktion och brand

    Author : Henrik Pettersson; Adam Thörn; [2021]
    Keywords : Full-scale fire tests; Kiruna town move; SFPE roadmap; Fire tests; Kiruna s housing-stock; Fullskaliga brandförsök; Kiruna stadsflytt; Brandförsök; Kirunas Byggnadsbestånd;

    Abstract : The work with this thesis started during the last semester at the Fire Protection Engineering program at Luleå University of Technology. Kiruna has relied on the iron ore resources of Luossavaara and Kiirunavaara since the creation of the town. The iron ore stretches underneath the current city center. READ MORE