Essays about: "thesis topics on marketing"

Showing result 1 - 5 of 32 essays containing the words thesis topics on marketing.

  1. 1. "A book is not like any other commodity" : A qualitative study on Swedish bookfluencers, labour, and aspirations.

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Jonsson Martina; [2023]
    Keywords : bookfluencers; book content; aspirational labour; affective labour; gifted books; gifted content; social media marketing; attunement; work-net;

    Abstract : The thesis focuses on bookfluencers – content creators that create content about books and reading. The study explores how they perceive the gifted books they receive from book publishers and other actors, which they are expected to create content about – often unpaid. READ MORE

  3. 2. Living in an Immaterial World: An exploratory study on consumer value perceptions in metaverse settings

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Linn Henriksson; Ellen Svärdh; [2023]
    Keywords : metaverse; consumption-value theory; value perceptions; virtual consumption;

    Abstract : As sung by Madonna, "we are living in a material world" underscored by the consumption of physical goods. Beyond the glitz of materialism lies the grand problem of overconsumption, and correspondingly overproduction, of the world's finite resources. READ MORE

  4. 3. What Happens When the Cookies Crumble? : A mixed-method approach to investigate Internet users’ perceptions towards the Cookieless Future

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Anikó Ács; Jelia Agiden; [2023]
    Keywords : Third-party Cookies; Consumer Perspective; User Intention; Perception;

    Abstract : Purpose: The purpose of this study is to investigate and understand the consumer perspective and intentions toward the prospect of a future without third-party cookies.Design/Methodology/Approach: This thesis utilized a combination of exploratory and confirmatory research design. A mixed-method approach was used for the data collection. READ MORE

  5. 4. Investigating Tweet Propagation via Dynamical Models and Influencer Analysis

    University essay from Linköpings universitet/Reglerteknik

    Author : Joel Nilsson; [2022]
    Keywords : Social Media Analysis; Dynamical Models; Data Mining;

    Abstract : Social media consume an increasing portion of people’s daily lives and are important platforms in the realms of politics and marketing for reaching out to voters and consumers. Describing and predicting the behaviour of users on social media is thus of interest for companies and politicians, as well as researchers studying information diffusion and human behaviour. READ MORE

  6. 5. Polymerization of isatin towards polymers for anion exchange membranes and gas separation applications

    University essay from Lunds universitet/Kemiska institutionen

    Author : Simone Facchini; [2022]
    Keywords : organic chemistry; membranes; isatin; polymers; Chemistry;

    Abstract : In a world where the problem of energy resources, pollution and all aspects related to these issues becomes more and more dominant, a greater commitment is needed in the search for solutions. The goal of this project is to make a contribution to the research and development of new materials to reduce the environmental impact in some fields. READ MORE