Essays about: "tools of communication mix"

Showing result 1 - 5 of 13 essays containing the words tools of communication mix.

1. 1. Navigating the smartphone era in times of war : Ukrainian civilians' smartphone usage in the aftermath of the Russian invasion into Ukraine in 2022

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

   Author : Olga Zaporozhets; [2023]
   Keywords : Smartphone technology; Ukrainian civilians; Russian-Ukrainian war; Social Sciences;

   Abstract : The study examines the role of smartphones as both a media technology and media practice in the context of the war between Ukraine and Russia starting in 2022. Focusing on Ukrainian civilians, who constitute one of the most networked societies, the research explores the extent and quality of smartphone technology's pervasiveness, evolving social dynamics and experiences shaped by smartphone-mediated communication, and the implications of smartphone-mediated involvement for civilians' experiences of the war. READ MORE

3. 2. Unwrapping the Customer Value concept and its application within an Industrial Manufacturing Firm : A Case Study within Husqvarna

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Robert Bunea; [2023]
   Keywords : ;

   Abstract : Traditional manufacturing companies were reliant on selling their product centred offerings towards customers. However, technological developments, volatile market environments as well as calls for more personalised experiences from customers, have made the traditional product-centred approaches less effective. READ MORE

4. 3. Office localization and the impact of remote work: A case study of a KIBS

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Simon Karlberg; Antonius Mekhael; [2022]
   Keywords : ;

   Abstract : The COVID-19 pandemic has induced society to conduct work more remotely and therefore created challenges in adapting to this change. Remote work has created new opportunities of being less geographically bound when conducting work which therefore evokes the questions of what considerations are of importance when implementing remote work and how it has affected the choice of physical location. READ MORE

5. 4. Autonomous Buffer Preparation

   University essay from Lunds universitet/Kemiteknik (CI)

   Author : Lukas Önnestam; [2020]
   Keywords : Buffer; Python; Automation; pH; Chemical engineering; Kemiteknik; Technology and Engineering;

   Abstract : Every laboratory involved with liquid chromatography (LC) has to solve the issue of a supply of mobile phase. In the case of reversed-phase liquid chromatography the mobile phase is polar in nature and most commonly aqueous solutions. With a source of distilled water in-house the possibility of creating a mobile phase supply is within reach. READ MORE

6. 5. The role of athlete's sponsorship on the marketing strategy of a sports brand : A qualitative study conducted at HEAD France

   University essay from Umeå universitet/Företagsekonomi

   Author : Matthieu BOUVIER; Marlène LESAULE; [2017]
   Keywords : Athlete; brand; brand awareness; communication; consumer; consumer behaviour; digital; distribution; marketing strategy; influence marketing; sales; social media; social network; sport; sponsorship;

   Abstract : Athletes sponsorship has become an important part of the marketing communication mix for sports brands today. We know that athletes are major celebrities within the mass media in modern society and they can use their image and the power they have directly through their network to interact with customers. READ MORE