Essays about: "top-grossing Hollywood movies"
Found 1 essay containing the words top-grossing Hollywood movies.
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1. Product placement : A study of audience perception on brand recognition and congruence
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : Traditional advertising has decreased while product placement in, for example, movies has increased. This has led to a problem, which is that viewers can perceive product placement as something negative. READ MORE
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