Essays about: "topic FASHION"

Showing result 1 - 5 of 92 essays containing the words topic FASHION.

  1. 1. Fast Art – A Virtual Fashion Exhibition

    University essay from Linköpings universitet/Medie- och Informationsteknik; Linköpings universitet/Tekniska fakulteten

    Author : Eva Masiero; [2023]
    Keywords : Sustainable Fashion; Virtual Reality; Art; Co-Design;

    Abstract : This thesis focuses on research through the design process of building an immersive Virtual Reality (VR) experience concept resembling a digital art gallery. It covers the topics of sustainable fashion, changing people’s perspectives and behaviour, and new technologies like VR and Artificial Intelligence (AI). READ MORE

  3. 2. "Cracking the GenZ Code: Unraveling the Needs, Pain Points, and Desires for an Improved Omnichannel Fashion Experience" : A qualitative study by understanding the consumer decision-making process

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Ebba Uhlin; Moa Lundberg; [2023]
    Keywords : Omnichannel; E-commerce; Physical Stores; Pain Points; Touchpoints; Customer Journey; Consumer Decision-Making Process; Retail Technologies; Generation Z;

    Abstract : In recent years there has been a remarkable distribution of the omnichannel environment, which has emerged as a significant factor in the fashion industry. Today's society is characterized by customers who possess extensive knowledge and easy access to information online, with the added convenience of constantly available e-commerce. READ MORE

  4. 3. THE ROLE OF SOCIAL MEDIA FASHION  INFLUENCERS ON GEN Z CONSUMERS LAST MINUTE HOLIDAY SHOPPING : A qualitative study on gen z consumers purchase behavior on fast-fashion retailer  

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Tracy Najjuko; [2023]
    Keywords : Consumer behavior; Purchase intention; Social media; Influencers; Fashion; Fast-fashion;

    Abstract : The online activities on social media have become a popular beverage among female gen zers in Sweden, as they rely on the platforms to recieve the information they need when evaluating a fashion purchase. This research aims to investigate the consumer last-minute holiday shopping on fast-fashion brands, and how the online fashion influencer could impact them in such occasions. READ MORE

  5. 4. Pick and click: The use of buy-now-pay-later in the scope of bracketing purchase behaviour

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Axel Hjerpe; Daniel Palmgren; [2023]
    Keywords : Buy-now-pay-later; Bracketing purchase behaviour; Consumer behaviour;

    Abstract : Enabled by technological advancements, e-commerce has taken over the retail space expeditiously the past decade. Without the typical brick-and-mortar store, retail brands face novel shopping behaviours that are tricky to comprehend. READ MORE

  6. 5. Does Brand Personality Beat Sustainability Claims?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Emilia Gottbrink-Müller; Jennifer Teurnberg; [2023]
    Keywords : Consumer preconceptions; Sustainability preconceptions; Brand image; Brand personality; Luxury;

    Abstract : Sustainability has been an inevitable topic globally and its importance is not expected to decline in the near future. Lately, sustainable options have taken a bigger proportion of the market share within the fashion industry. READ MORE