Essays about: "topshop MARKETING STRATEGY"
Found 1 essay containing the words topshop MARKETING STRATEGY.
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1. Market Orientation as a Branding Strategy
University essay from Företagsekonomiska institutionenAbstract : This paper studies the impact of market orientation strategy on brand awareness. Zara, a Spanish leading fashion retailer and an example of a brand using this strategy, is compared to three other multinational brands operating in Stockholm, Sweden, namely Topshop, Mango and United Colours of Benetton. READ MORE
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