Essays about: "touch-points"
Showing result 1 - 5 of 23 essays containing the word touch-points.
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1. The Customer Journey of Electric Vehicles in The South Korean Market
University essay from Göteborgs universitet/Graduate SchoolAbstract : The customer journey is a complex phenomenon which consists of numerous touch points. The customer journey is not only constructed through touch points but also by the level of involvement that the journey is characterized by. READ MORE
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2. Designing a New Warehouse to Improve Space Utilization and Handling Efficiency: A Case Study of a Production Warehouse
University essay from Lunds universitet/Teknisk logistikAbstract : Title: Designing a new warehouse to improve space utilization and handling efficiency: A case study of a production warehouse Authors: Emil Niklasson, Erik Ramström Supervisor: Joakim Kembro, Department of Industrial Management and Logistics, Faculty of Engineering, Lund University Problem description: The focus on warehousing has grown in the industry during the 21st century to increase the competitive advantage of companies. Despite this, the development of the coil warehouse at Alfa Laval has received little focus during the last decades. READ MORE
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3. Scrolling on a Shopping Journey : A study of relationships between motivations to use social media, the customer journey and purchase intention
University essay from Umeå universitet/FöretagsekonomiAbstract : We are currently in the middle of the digital marketing era where technological developments have made it possible for customers and businesses to communicate around the clock. Social media is a tool that makes it possible for companies and brands to create and maintain relationships. READ MORE
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4. Packaging and E-Commerce: An exploration of needs and potential innovations
University essay from Lunds universitet/FörpackningslogistikAbstract : Utfärdande :De olika egenskaperna i distributionskedjan mellan fysiska affärer och E-handel har skapat ett potentiellt behov för en ny sorts paketering inom E-handel. Syfte : Syftet med studien är förstå varför det finns ett ökat behov av olika förpackningsalternativ på marknaden utifrån konsument, producent och online handelens perspektiv. READ MORE
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5. Customer Experience without Customer Contact: DSOs Adapting to a Supplier Centric Market : A multiple case study of Swedish DSOs
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Structural changes are looming in the Swedish electricity system. Underlying forces pushing for industry practices to transform are sustainability goals, digitalisation and free market ambitions. READ MORE