Essays about: "tourism image analysis"

Showing result 1 - 5 of 42 essays containing the words tourism image analysis.

1. 1. Framing Yunnan Tourism: An Analysis of News Coverage in People's Daily : Examining the Shift in Contexts of Yunnan Tourism in People's Daily Over Time

   University essay from Uppsala universitet/Institutionen för lingvistik och filologi

   Author : Maximilian Lybäck; [2023]
   Keywords : People s Daily; China; Tourism; Stereotyping; Yunnan; Qualitative and Quantitative content analysis; Comparative analysis; Discourse analysis;

   Abstract : This study examines how People's Daily portrayed tourism and minorities in its news coverage. The study includes both quantitative and qualitative components. READ MORE

3. 2. Destination identity and projected online image in rural Southern Africa : A case study of Nyanga, Zimbabwe

   University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

   Author : Shamiso Mahohoma; [2022]
   Keywords : Projected destination image; destination identity; destination image formation; rural destinations;

   Abstract : The value of tourism as a driver of economic and social development in Africa cannot be overstated. Tourism is regarded as a source of foreign currency, employment creation and more importantly, a means of achieving the sustainable development goals (SDGs). READ MORE

4. 3. Am I not attractive anymore? : A qualitative study on how to increase attractiveness after Covid-19 for organizations within the tourism & hospitality industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Simon Nygren; Joel Lindahl; [2022]
   Keywords : Talent; talent management; talent pools; crisis; crisis effects; Covid-19 tourism; tourism; hospitality; tourism hospitality; employee turnover intention; employee commitment; employer attractiveness; employer branding;

   Abstract : As the need for similar skills across various industries has increased throughout the years, itis not mandatory to stay within the same industry or organization as you once started. Whennew opportunities take shape, people have come to compare their situation with what it couldbe like in another organization, in another industry, making the attractiveness of anorganization increasingly important, both to keep and to attract new talented employees. READ MORE

5. 4. Projected experiences of a Hallmark Sport Event on social media and its contributions to Destination Image : Case study of visitors’ projections on Instagram while attending Svenska Skidspelen 2022 in Falun, Sweden

   University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

   Author : Kristina Hansson; [2022]
   Keywords : Sport tourism; hallmark sport event; destination branding; destination image formation; social media;

   Abstract : Sport events are known to be strategically utilized to ‘sell’ the identity of its host destination. This since projections of and from the sport event can indirectly reflect elements symbolizing the destination, generating an image transfer process. READ MORE

6. 5. Colonial Imagery and representation in tourism marketing of African destinations. : A case study of Kenya

   University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

   Author : Anne Mundati; [2021]
   Keywords : Colonial myth; photography; marketing; Kenya; destination.;

   Abstract : This research study is based on the visual marketing of African destinations and the colonial influence in a post-colonial world. Recent tourism research tourism has examined post-colonial realities in developing countries addressing the experience of British post-colonialism, however, only a few of those studies have examined the cultural consequences of tourism marketing image influence on culture and national identity. READ MORE