Essays about: "tourism marketing thesis"

Showing result 1 - 5 of 68 essays containing the words tourism marketing thesis.

  1. 1. "Nobody survives alone here": Unravelling the role of a tourism network in sustainable destination development : A case study of Muonio, Finland

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Annika Hallwass; [2023]
    Keywords : ;

    Abstract : As tourism continues to grow, the need for sustainable management and governance of tourism destinations becomes increasingly urgent. This arguably requires the participation, cooperation, and collaboration of a variety of destination stakeholders. READ MORE

  3. 2. How digitalization and package deals can be measured and compared for hotels in the tourism sector : A comparative study of hotels in the counties of Halland and Kalmar

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Hugo Svensson; William Sundén; [2023]
    Keywords : Tourism; Digitalization; Measurement; Digital Marketing; Hotels; Package Deals;

    Abstract : Tourism plays a crucial role in driving economic growth and regional development for countries worldwide as well as spurring economic growth in counties within regions. This thesis delves into the unexplored potential of two Swedish counties, Halland and Kalmar, as tourist destinations. READ MORE

  4. 3. Clearcut tourism : a framework for a forest regeneration initiative based on sustainable forestry and public participation involvement

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Tamara Hadházi; [2023]
    Keywords : sustainable forestry; landscape architecture; clearcutting; sustainable tourism; ecosystem-based forestry; single-tree selection; clearcut-tourism; sustainable business model; environmental psychology; environmental education; ecosystem services; detached tourism;

    Abstract : Swedish forestry (and forestry in general) is a long-term investment that should last through generations. Some generations are only putting in the money to take care of it and not seeing much profit. Sometimes there is a point, where an individual landowner decides, it is time to get at least some income by clearcutting the forest. READ MORE

  5. 4. Marketing of Community-Based Tourism : A case study of Central Asia

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Fiona Gansauer; [2021]
    Keywords : Stakeholder Theory; Community-Based Tourism CBT ; Distribution Channels; Marketing; Central Asia; Uzbekistan; Kyrgyzstan; Tajikistan; cross-national analysis;

    Abstract : The aim of this thesis is to fill the research gap between marketing and community-based tourism, with using the Stakeholder Theory as intermediary. For this purpose, it is analyzed how the Stakeholder Theory can contribute to improve the marketing of community-based tourism. READ MORE

  6. 5. The Influence of Social Media on Consumer Behavior within the Tourism Industry

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Carla Aicher; Oscar Lundin; [2021]
    Keywords : Social media; consumer behavior; tourism; influencer marketing; influencer; tourism influencer; destination marketing.;

    Abstract : With the rise of social media platforms and the phenomenon of social mediainfluencers, consumer behavior has drastically changed within the tourismindustry.A case study was conducted by the authors to determine the ways consumerbehavior within the tourism industry has been affected by social media. READ MORE