Essays about: "tourism promotion"

Showing result 1 - 5 of 35 essays containing the words tourism promotion.

  1. 1. Promotion and Protection of Human Rights in the context of Corporate Social Respnsibility by hotels in Zanzibar. : A Minor Field Study

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Melinda Pihlstål; [2023]
    Keywords : Human Rights; Corporate Social Responsibility; Hotel Industry; Tourism; Zanzibar;

    Abstract : This minor field study is an explorative analysis of the promotion/protection of human rights in the context of corporate social responsibility by two hotels in Zanzibar. The aim of the thesis is to analyze the motivations of the CSR practices of two hotels in Zanzibar and if the CSR practices can be used to promote/protect stakeholders human rights. READ MORE

  3. 2. The effect of persuasive communication on rock climbers' environmental behavior

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Diana Alexe; [2023]
    Keywords : Environmentally responsible behavior; pro-environmental behavior; rock climbing; adventure tourism; regulatory focus; value-based messaging; persuasive messaging; message framing; environmental communication;

    Abstract : Rock climbing has become a popular adventure activity, yet it poses a threat to the environment, particularly to the rare species that inhabit the lower vegetation density of rock faces. To address this concern, effective evironmental communication is necessary to provoke environmentally responsible behavior among climbers. READ MORE

  4. 3. Study On The Interaction Between Green Marketing Mix Element And Consumer Purchase Intention Of The Hotel Industry In Sri Lanka.

    University essay from Umeå universitet/Företagsekonomi

    Author : Harshani Kalahevithana; Chamilka Wickramasinghe; [2023]
    Keywords : Hotels; Tourism Industry; Green Marketing Mix; Consumer purchase intention; Sustainability; Product; Price; Place; and Promotion;

    Abstract : The main purpose of this study is to evaluate the interaction between the green marketingmix elements and consumer’s purchase intention with reference to hotels in coastal beltin Sri Lanka. This study shows Green Product, Green Price, Green Distribution, andGreen Promotion influence consumer’s purchase intention. READ MORE

  5. 4. Branding and Promotion of Tourism Destinations in Africa : An investigation of the branding and promotion of tourism in Africa, case of Cameroon.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Aisha Bishar; Piffo Lakpa Robertine; [2023]
    Keywords : branding; promotion; marketing; tourism; Cameroon; tourist destination;

    Abstract : This study explores the branding, and promotion of tourist destinations in Cameroon. The research aims to identify strategies and challenges faced in positioning Cameroon as a competitive tourist destination and suggest areas for improvement. READ MORE

  6. 5. Destination identity and projected online image in rural Southern Africa : A case study of Nyanga, Zimbabwe

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : Shamiso Mahohoma; [2022]
    Keywords : Projected destination image; destination identity; destination image formation; rural destinations;

    Abstract : The value of tourism as a driver of economic and social development in Africa cannot be overstated. Tourism is regarded as a source of foreign currency, employment creation and more importantly, a means of achieving the sustainable development goals (SDGs). READ MORE