Essays about: "tourist image"

Showing result 1 - 5 of 48 essays containing the words tourist image.

1. 1. Sharing Knowledge is Sharing Power : A case study on inter-organizational knowledge transfer within a destination

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Pahlow Mariele; Cajsa Svensson; [2023]
   Keywords : Knowledge management KM ; Inter-organizational knowledge transfer; Destination management organization DMO ; Small and medium-sized enterprises SME s ; Destination development; Tourism stakeholders; Sustainable competitive advantage; Kalmar;

   Abstract : The key to an organization's long-term success is a sustainable competitive advantage. In a global market characterized by fierce competition, organizations differentiate themselves no longer through their competitive position or technological or human resources but through knowledge. READ MORE

3. 2. All that glitters is not green : A Field Study On Green Marketing Communication Of A Surf Destination Versus Green Practices On Site

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Tilde Eriksson; Ellen Thunberg; Isabell Johansson; [2023]
   Keywords : Green marketing; green sustainability; green consciousness; consumer experience; destination marketing; green destinations; surf destinations; destination branding;

   Abstract : The concern for environmental sustainability is constantly growing within tourist destinations. Environmental concern is leading to increased consumer awareness of green sustainable destinations. The growing interest in sustainability-based practices contributes to companies using green marketing communication to attract green conscious consumers. READ MORE

4. 3. Research on the Impetus of Douyin to City Tourist Image Construction and Dissemination in China - The Case of Xi’an

   University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

   Author : Jie Xu; [2023]
   Keywords : City tourist images’ construction and dissemination; Semiotic theory; “5W” communication theory; Diversification and homogenization; Destination images of Xi’an; China; Social Sciences;

   Abstract : This thesis investigated how the short video sharing application Douyin produces an effect on city tourist images’ construction and dissemination in China, taking the Internet-famous city of Xi’an as a case study. Based on the semiotic theory and “5W” communication theory, the author collected 30 Xi’an-related short videos on Douyin as samples and recorded the relevant data manually for analysis. READ MORE

5. 4. Are IKEA customers potential visitors of Sweden? : Case study of Belgian IKEA customers

   University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

   Author : Gemma Vangeel; [2022]
   Keywords : product-country image; tourism destination image; travel intention; DMO; Sweden; IKEA;

   Abstract : IKEA is a brand that is known around the world and because it features many markers in their products, operations, and marketing that showcase its country of origin, Sweden has gained worldwide recognition simultaneously. The tourism industry could benefit from this positive image that Sweden has gained through IKEA’s popularity, by marketing themselves among the brand’s consumers using that positive image. READ MORE

6. 5. The perceived value of place brand ecosystems : An exploratory research on tourist preferences

   University essay from Luleå tekniska universitet/Industriell ekonomi

   Author : Martin Nordström; [2022]
   Keywords : Place branding; Place brand ecosystems; Tourist preferences; Tourist perceptions;

   Abstract : In the pursuit of attracting more tourists in a market where competition is growing on a global scale, place branding has become increasingly more common. An underexplored alternative within the place branding literature is place brand ecosystems, and how they can create value for both the place brand itself as well as the tourists that travel there. READ MORE