Essays about: "traditional market in e-commerce"

Showing result 11 - 15 of 26 essays containing the words traditional market in e-commerce.

1. 11. Factors Affecting Employee Acceptance of Electronic Shelf Labels In a Mandatory Business Environment : -A Study Applying the UTAUT-Model in a Swedish Organization

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Natalia Baraslievska; [2019]
   Keywords : Technology Acceptance Model; Mandatory Business Environment; Electronic Shelf Labels; Employee perspective; Teknologi Acceptans Modell; Obligatorisk Affärsmiljö; Elektroniska prislappar; Medarbetarperspektiv;

   Abstract : Background: The retail industry is one of the most competitive industries today as the emergence of the e-commerce has put significant pressure on traditional retailers. As price change frequencies have doubled, physical retailers struggle to adapt to online retailers; and as a result, new technologies for price automation such as Electronic Shelf Labels has emerged. READ MORE

3. 12. #Incollaborationwith : The importance of using influencer marketing in order to create brand awareness in international markets for e- commerce companies

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Caroline Bylock; Tove Lidberg; [2018]
   Keywords : Internationalization; international marketing; social media; influencer; ;

   Abstract : The purpose of this thesis is to provide a deeper understanding of the reasons why ecommerce companies work with influencer marketing in order to create brand awareness in international markets. In order to conduct this research, relevant aspects of the phenomenon have been identified and consequently analysed in relation to traditional marketing strategies and international markets. READ MORE

4. 13. Development of e-commerce within fast moving consumer goods

   University essay from KTH/Fastigheter och byggande

   Author : Julia Olsson; Julia Samaan; [2018]
   Keywords : E-commerce; FMCG; Business models; E-handel; Dagligvaruhandel; Affärsmodeller;

   Abstract : Today, we can observe a shift in consumer behavior where more products are being consumed online. For food or so called fast moving consumer goods it has taken longer to start this transition than for other industries such as books and electronics but now it is on the rise and it has been an overall increase of 30 to 37 % in the last couple of years. READ MORE

5. 14. E-Commerce versus Store Loyalty: An Explorative Study of the Toy Industry

   University essay from Umeå universitet/Företagsekonomi

   Author : May Demangeot; Dimitri Demangeot; [2018]
   Keywords : store loyalty; e-commerce; brick-and-mortars; toy industry; retail;

   Abstract : This study explores how brick-and-mortars toy retailer face the growing competition thatthe e-commerce is bringing to the market. It was found that the toy industry is reallysensitive to the increasing power online retailers are gaining, and that it is affecting theirstore loyalty. READ MORE

6. 15. Objective Analysis and Development Forecast of Vertical B2B2C E-commerce Mode

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Yuan qu; [2018]
   Keywords : E-commerce model; Vertical B2B2C e-commerce; Objective analysis; Development forecast;

   Abstract : Research background - with the popularity of the Internet and the upgrading of electronic equipment, the e-commerce mode has gained an advantageous position in the contest with the traditional business mode. E-commerce has become a necessary way for enterprises to expand the market. READ MORE