Essays about: "traditional marketing vs internet marketing"

Found 5 essays containing the words traditional marketing vs internet marketing.

  1. 1. Online vs. Traditional Travel Agency: What influence travel consumers choices?

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Teresia Rajala; Xianyun Gao; [2013]
    Keywords : travel agency; traditonal travel agency; online travel agency; marketing stimuli; marketing mix; Social Sciences;

    Abstract : The tourism industry is constantly growing. It has provided millions of people worldwide with jobs and careers opportunities and it has been shown in many studies that people travel much more these days than ever before (Doswell, 1997, p. 4-5). READ MORE

  3. 2. The Transitional Environment of E-tail vs. Retail : An exploratory study of the factors that trigger channel purchasing decisions within the area of Umeå

    University essay from Företagsekonomi

    Author : Spencer May; Lars Andreas Sundberg; [2013]
    Keywords : E-Commerce; Bricks and clicks; Bricks and Mortar; Clicks and Mortar; Online shopping; Retail; Clothing; Umeå; E-tail; Marketing; Consumer Behavior; Shopping; Channels;

    Abstract : In the field of consumer goods the ecommerce industry has been growing rapidly. This rapid growth has created significant pressure on traditional retailers forcing them to institute change or risk being removed from the market. The primary objective of this study was to examine the shopping behavior of Umeå inhabitants in the Retail vs. READ MORE

  4. 3. Traditional marketing vs. Internet marketing. A comparison

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Mona Varfan; Alfa Shima; [2008]
    Keywords : Traditional marketing; Internet marketing; fashion companies; marketing mix;

    Abstract : Title: Traditional marketing vs. Internet marketing: A comparison Problem: Marketing is an important strategy for businesses and it contains numerous effective tools. Traditional marketing has been in use for many years and nowadays Internet has brought new ways of doing business for companies and that has affected marketing. READ MORE

  5. 4. Assessment of online marketing communications of an automotive company - A case study of Jaguar Cars, Sweden

    University essay from Sektionen för Hälsa och Samhälle

    Author : Daniela Bendzovska; Michelle Blomqvist; Sara Rubenstein; [2008]
    Keywords : ;

    Abstract : Over the years, the traditional face of marketing has changed. Companies need to adopt ongoing marketing strategies to stay ahead of their competitors; the design and content of their strategies continue to evolve. In this thesis a case study has been conducted on one company within the automotive industry in Sweden. READ MORE

  6. 5. Internet Gambling and Marketing Law in Sweden

    University essay from Lunds universitet/Juridiska institutionen

    Author : Anna Påhlsson; [2004]
    Keywords : Marknadsrätt; Law and Political Science;

    Abstract : Cross-border commerce involves problems not only in respect of Private Law but also within the field of Marketing Law. During the end of the year 2002 and during the year 2003, several messages by foreign betting companies could be seen in the Swedish press. READ MORE