Essays about: "traditional media companies"

Showing result 1 - 5 of 95 essays containing the words traditional media companies.

1. 1. Var kommer intresset till hyggesfritt skogsbruk ifrån?

   University essay from SLU/School for Forest Management

   Author : Andreas Bohman; Eskil Calmered Tersmeden; [2024]
   Keywords : skogsvärden; intervjustudie; enkätundersökning;

   Abstract : Hyggesfritt skogsbruk är något som mer och mer ses som ett intressant alternativ för skogsägare. Det diskuteras hyggesfritt skogsbruk i olika debattforum, på nyheter och i politiska sammanhang. Även hos de väletablerade skogsföretagen pågår diskussioner om hyggesfritt. READ MORE

3. 2. Influencers, a company's blessing or curse?

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : David Bergdoff; Fabian Eriksson; [2023]
   Keywords : influencer marketing; endorsement; influencer types;

   Abstract : As influencer generated content leads to increased brand attitude and purchase intention, compared to traditional media, the use of influencers has become the norm in many companies' marketing strategy. However, what happens when the influencer gets in trouble? Companies' brand perception risks being indirectly affected by the scandals of associated influencers. READ MORE

4. 3. Traditional media companies in the 21st century : Leveraging opportunities and challenges of digital social platforms

   University essay from Umeå universitet/Institutionen för informatik

   Author : Alexandra Gripenhoftner From; Amy Sundström; [2022]
   Keywords : social media; traditional media companies; digital social platforms; media convergence; digitalization;

   Abstract : Social media has become a natural part of modern society and consumers expect to be able to tailor their online experience, their interaction with other consumers and their media intake. With the rise of digital social platforms, traditional media companies are facing a new media landscape in which they can no longer maintain traditional distribution methods but instead must rely on external actors. READ MORE

5. 4. Entering to the Japanese market with a sustainability valued product : sustainability awareness and media landscape in Japan

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Miina Yamada; [2022]
   Keywords : Sustainability; Japan; marketing; media; advertising; market entry;

   Abstract : With a research question “How could Western companies enter the Japanese market when they promote sustainability valued products/services”, this research examined how people in Japan have awareness towards sustainability. To think about how specific marketing execution could be done to promote a product or service, a part of this project took place in Japan to capture the media landscape and current trends. READ MORE

6. 5. The Implementation of social CRM : Key features and significant challenges associated with thepractical implementation of social Customer RelationshipManagement

   University essay from Mittuniversitetet/Institutionen för informationssystem och –teknologi

   Author : Julia Kansbod; [2022]
   Keywords : Big Data; CRM; GDPR; Social CRM; Social media; Web 2.0;

   Abstract : The rise of social media has challenged the traditional notionof CRM and introduced a new paradigm, known as socialCRM. While there are many benefits and opportunitiesassociated with the integration of social data in CRMsystems, a majority of companies are failing their social CRMimplementation. READ MORE