Essays about: "traditional travel agency"

Found 5 essays containing the words traditional travel agency.

  1. 1. Instagram as a modern tourist agency : A case study of influencers impact on the tourists of Bali

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : dilek kilic; sriaarthy staphani selvaduri; [2020]
    Keywords : Tourism; Instagram; Influencers; Perception; Marketing; Motivations: Travel;

    Abstract : Instagram is a phenomenon which has the recent years gotten significance within the marketing field. Traditional marketing is being replaced by online-marketing. A concept of marketing that is still evolving within the research field is Instagram influencer marketing. READ MORE

  3. 2. The value of traditional travel agency in the digital age

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Rouya Liao; [2020]
    Keywords : traditional travel agency; value; digitalization; tourism.; Social Sciences;

    Abstract : In contemporary tourism, technology enables travelers to make travel arrangements in various ways, for example they can reserve tickets directly from airlines company’s website or purchase products from online travel agencies. Considering that travelers have many alternatives but insist in making transactions with traditional travel agencies, there must be something that makes traditional travel agency a valuable object. READ MORE

  4. 3. Surviving in a digital economy : A study of the consultant brokerage industry

    University essay from Luleå tekniska universitet/Industriell Ekonomi

    Author : Andreas Pettersson; [2018]
    Keywords : Disintermediation; Business strategy; Reintermediation; Matchmakers; Intermediates; Consultants; Brokers;

    Abstract : Purpose - The purpose of this master thesis is to identify critical factors and create guidelines for traditional consultant brokerage firms to stay competitive in a digital economy. Methodology - This qualitative study with an abductive approach, gathered data primary from semi-structured interviews. READ MORE

  5. 4. Online vs. Traditional Travel Agency: What influence travel consumers choices?

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Teresia Rajala; Xianyun Gao; [2013]
    Keywords : travel agency; traditonal travel agency; online travel agency; marketing stimuli; marketing mix; Social Sciences;

    Abstract : The tourism industry is constantly growing. It has provided millions of people worldwide with jobs and careers opportunities and it has been shown in many studies that people travel much more these days than ever before (Doswell, 1997, p. 4-5). READ MORE

  6. 5. Offline vs. Online: Who buys where? A customer segmentation study of travel agencies

    University essay from Internationella Handelshögskolan

    Author : Maria Engvall; Johannes Fritz; Sofia Kindh; [2012]
    Keywords : Online travel agency; Traditional travel agency; Market segmentation;

    Abstract : Background: It has been shown that people travel much more nowadays than ever before. Since the Internet and the e-commerce have been developed the ability to book trips online has been enabled. There are now two dominant ways of buying trips, online or offline. READ MORE