Essays about: "transaction-oriented marketing"

Found 2 essays containing the words transaction-oriented marketing.

1. 1. Sport consumers’ attitudes towards relationship marketing – The case of Brynäs IF

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Jens Kansell; Fredrik Jonsson; [2015]
   Keywords : Relationship marketing; Customer relationship management; consumer attitudes; Service marketing.;

   Abstract : Aim: The aim of this study is to investigate the sport consumers´ attitudes towards relationship marketing. We want to investigate whether the consumers are relationship oriented or transaction oriented and whether different segments differ in their orientation. READ MORE

3. 2. Franchisees - a new segment for Swedbank? : a qualitative study of how banks work with market segmentation

   University essay from Handelshögskolan vid Umeå universitet

   Author : Gabriella Lidberg; [2007]
   Keywords : segmantation; banks; franchising;

   Abstract : The finance industry has been rather slow adopting a customer oriented approach and instead had more of a transaction oriented approach having largely undifferentiated markets. During the last two decades the world’s finance industry has been undergoing a process of transformation set off by the deregulations, internationalisation and technological change. READ MORE