Essays about: "transcreation"

Found 2 essays containing the word transcreation.

1. 1. Transcreation in Translation : A study of the use and importance of transcreation in the Swedish translations of English marketing slogans

   University essay from Stockholms universitet/Tolk- och översättarinstitutet

   Author : Linnéa Nyberg; [2023]
   Keywords : Translation; translation studies; transcreation; English to Swedish; translation strategies; text functions; questionnaire; text analysis; Översättning; översättningsvetenskap; transkreation; engelska till svenska; översättningsstrategier; textfunktioner; enkät; textanalys;

   Abstract : This thesis explores the importance of transcreation in the translation of marketing slogans and how experience is pivotal when translating. The overall aim is to offer an insight into how professional and non-professional translators tackle translation problems in the form of rhetorical devices common to marketing language. READ MORE

3. 2. Bringing the history of fashion up-to-date; towards a model for temporal adatation in translation.

   University essay from Institutionen för språk och litteratur, SOL

   Author : Kerstin Svanberg; [2012]
   Keywords : cultural adaptation; time adaptation; time gap; transcreation; updating; time bridging;

   Abstract : In cultural adaptation, the translator has a solid theoretical ground to stand upon; scholars have elaborated strategies that are helpful to this effect. However, there is little research, if any, to rely upon in the matter of temporal adaptation. The aim of this paper is to fill this gap. READ MORE